This spot opens on a chopped down tree. Suddenly a breeze blows a single leaf in the foreground back towards the fallen tree. Before our eyes, other leaves come to roost and the tree starts to move into an upright position.
The tree is again standing, planted firmly in terra firma. And another tree in the background has also returned to its natural state, doing a reversal of what one sees when a lumberjack yells timber.
Accompanying the visual of a computer screen on which a PPL Electric Utilities website appears, a voiceover relates, “We’re urging our consumers to go paperless…to start receiving a paying bills online.” Besides being more convenient, the voiceover continues, such a newly adopted practice “will save a lot of trees.”
We then see an overhead shot of a forest densely populated with trees–and in the midst of this, another tree stands up.
Chris Staves and Marco Spier of MassMarket, New York, directed “Paperless” for McCaffery Gottlieb Lane, New York.
Justin Lane exec produced for Mass Market with Nick Litwinko serving as producer. Other Mass Market contributors included lead technical director Florian Witzel, technical directors Jeffrey Dates, Kris Rivel, Jacob Slutsky and Pakorn Bupphavesa, designer Ann Vu, 3D artists Justin Burtin, John Clausing, Chris Santioanni, Boris Ustaev and Todd Akita, 2D artist Chris West, modeler Joon Lee, lead rotoscoper Leslie Chung and rotoscopers Carlos Rosario, Stefania Gallico and Will Frazier.
McCaffery Gottlieb Lane’s creative team included art director Roy Herbert, copywriter John Peebles and producer Lisa Goore.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More