A man walks up a flight of stairs to his apartment. As he puts the key in the door to enter, a pair of rabbit’s feet are thrown onto his welcome mat.
Whoever threw the rabbit’s feet is not yet seen. But we hear his off-camera voice: “You’re a hard man to find, Eric.”
Eric turns around with some trepidation and nervously responds, “Hey, I’ve been meaning to call you.”
The camera then reveals the cause of Eric’s angst: a bunny rabbit with two front peg legs. The bunny explains that he found the two rabbit’s feet in his mailbox so he decided to pay Eric “a little visit.”
Eric hesitatingly responds, “Just thought you might”–but he can’t complete the sentence.
The bunny does it for him–“Might what? Want them back.”
“Yes,” confirms Eric, at which point a supered message appears that reads: “You won’t need luck anymore.”
We are then introduced to Poker Wingman, an odds calculator that shows you when to call, fold or raise “so you’ll win more online poker.”
This darkly humored, offbeat spot was directed by Detroit (formerly known as the directing team of Woods+Low) of production house OPC, Toronto, directly for the client. The DP was James Gardner.
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More