A man holds in his hands the decapitated head of his metal robot friend. The robot is still able to talk but with a weak voice. “I can’t feel my legs,” he says to his human buddy Brian. There is some sort of gooey gunk all over Brian, the robot and the room in which they’re in.
“I’m sorry Gary,” says Brian to the robot.
“It’s so cold,” shivers the robot, sensing that the end is near.
For an explanation as to what happened, a super against a black background reads, “Five seconds earlier,” a segue to the next (actually an earlier) scene which shows the robot in a happier state, fully intact reading a newspaper.
Brian walks into the room and throws a Pizza Pops snack at Gary, urging him to “think fast.”
Clearly the Pizza Pops snack exploded either upon impact of the catch or perhaps the bot took a bite out of it. A parting voiceover issues a caveat to consumers, “Pizza Pops are loaded.”
This offbeat spot is one of four in a campaign for General Mills/Pillsbury’s Pizza Pops directed by Scott Corbett via Holiday Films, Toronto, for agency Cossette Communications, Toronto.
The Cossette team included creative directors Peter Breton and Dave Douglass, art director Colin brown, copywriter Tom Greco and producer Leanne McLellan.
Josefina Nadurata exec produced for Holiday, with Gillian Gardner serving as producer. The DP was Jeff Venditti.
Editor was David Baxter of Panic & Bob, Toronto.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More