Pierre Morel directed via Nola Pictures and Yvette Pineyro of wild(child) edited this Givenchy European :30 in which Justin Timberlake takes a female companion to the top of the Eiffel Tower for a personal Parisian light show. At the top Timberlake touches ‘play’ on his PDA, setting off miles of Paris street lights into a pulsating, darkly addictive dance beat. As Timberlake and his companion take it all in, the VO intones simply, ”Givency Play: Now also for her.”
Feature filmmaker Morel (Taken, From Paris With Love) helmed the spot for New York agency Anton & Partners. The spot is currently airing throughout Europe.
Piňeyro applied her experience editing fashion and beauty ads to ”Play,” using her storytelling skills to further enhance the spot’s filmic look. Shot on 35mm film, ”Play” evokes a classic noir feel brought out by Piňeyro’s innate sense of mood and pace that transforms the ad into a mini-movie.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More