We open on a continuous row of Philips LED lamps, which illuminate the homes and lives of the characters in this piece like falling dominoes. Lighting every room and space in a perfectly timed chain of events, the fluid passage of lamplights takes the viewer in and out of the domestic setting, cutting across gardens and gliding over a strip of LED tea lights lying on the surface of a swimming pool, which spark to life.
The journey of the lights continues along roads where children’s’ bikes are guided safely by Philips, then out across a car park and on to a fleeting glimpse of a highway, where Philips’ LEDs are shown in an industrial capacity.
A cinematic sequence takes the viewer across a bridge and into the city, lighting the architectural forms in its path. Never missing a beat or losing the sense of humanity and intimacy that prevails throughout, the spot concludes with a captivating synchronised LED display that plays across the face of a skyscraper.
The spot was directed by Philippe Andrß of Independent, London, for DDB Amsterdam.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More