We open on a continuous row of Philips LED lamps, which illuminate the homes and lives of the characters in this piece like falling dominoes. Lighting every room and space in a perfectly timed chain of events, the fluid passage of lamplights takes the viewer in and out of the domestic setting, cutting across gardens and gliding over a strip of LED tea lights lying on the surface of a swimming pool, which spark to life.
The journey of the lights continues along roads where children’s’ bikes are guided safely by Philips, then out across a car park and on to a fleeting glimpse of a highway, where Philips’ LEDs are shown in an industrial capacity.
A cinematic sequence takes the viewer across a bridge and into the city, lighting the architectural forms in its path. Never missing a beat or losing the sense of humanity and intimacy that prevails throughout, the spot concludes with a captivating synchronised LED display that plays across the face of a skyscraper.
The spot was directed by Philippe Andrß of Independent, London, for DDB Amsterdam.
Stars Among Those Who Lost Their Homes In L.A. Area Fires; Jamie Lee Curtis Pledges $1M To Relief Effort
Fires burning in and around Los Angeles have claimed the homes of numerous celebrities, including Billy Crystal, Jeff Bridges, and R&B star Jhené Aiko, and led to sweeping disruptions of entertainment events. Three awards ceremonies planned for this weekend have been postponed. Next week's Oscar nominations have been delayed. And tens of thousands of Angelenos are displaced and awaiting word Thursday on whether their homes survived the flames — some of them the city's most famous denizens. Thousands of structures have been destroyed but damage assessments are just beginning. More than 180,000 people are also under evacuation orders in the metropolitan area, from the Pacific Coast inland to Pasadena, a number that continues to shift as new fires erupt. Late Wednesday, a fire in the Hollywood Hills was scorching the hills near the famed Hollywood Bowl and Dolby Theatre, which is the home of the Academy Awards. That fire had been largely contained without damage to Hollywood landmarks. Here are how the fires are impacting celebrities and the Los Angeles entertainment industry: Stars whose homes have burned in the fires Celebrities like Crystal and his wife, Janice, were sharing memories of the homes they lost. The Crystals lost the home in the Pacific Palisades neighborhood that they lived in for 45 years. "Janice and I lived in our home since 1979. We raised our children and grandchildren here. Every inch of our house was filled with love. Beautiful memories that can't be taken away. We are heartbroken of course but with the love of our children and friends we will get through this," the Crystals wrote in the statement. After her learning her Pacific Palisades home was lost in the fires, Melissa Rivers says she was... Read More