This animated spot thrusts us into the middle of a video game with race cars dashing about, trying to outmaneuver each other on the track. The action is hot, heavy and fast paced–until the doorbell rings, causing the presumably teen player to put the game in “pause” mode and leave the room.
But rather than stay frozen in time, the virtual drivers decide to take a break and get out of their high performance cars. One driver even has to jump down as his car has been “paused” in mid-flight. The drivers remove their helmets and head for the locker room, departing their video game style environment They then change into their street clothes and make their way out to the parking lot, which is full of Peugeots.
A male driver gets into his Peugeot 407SW and drives off–the frenetic, fast paced music we heard when he was on the race track now gives way to a tranquil, pleasurable score as he enjoys a leisurely trip behind the wheel of his 407, which is also a high performance vehicle with its state-of-the-art Hdi engine.
However, complete escape from the video game vibe isn’t quite attainable. He stops the car to let a pedestrian cross the street. Turns out it’s a robotic creature pushing a stroller carrying a robotic toddler.
An end tag reads, “Playtime is over,” accompanied by the Peugeot 407SW logo.
“End of Game” was directed by Antoine Bardou-Jacquet of bicoastal/international Partizan, with 3-D production provided by visual effects house Buf, Paris. Agency was BETC Euro RSCG, Paris.
The BETC Euro RSCG creative team consisted of creative director Remi Babinet, art director Eric Holden, copywriter Remi Noel, producer Damien Fournier-Perret and music supervisor Christophe Caurret. Also producing was Simon Chater-Robinson, who’s with parent ad shop Euro RSCG Worldwide.
Editors were Bardou-Jacquet and Buf’s Stephane Pereira.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More