This spot opens on a young boy, asleep in a bedroom decorated with airplane mobiles and a wall decorated like a school bus. As he dreams, a toy school bus in his bed comes to life, prompting the wall to pull away and wake the boy into a spectacular dream world, with echoes of Alice In Wonderland and Where The Wild Things Are.
The boy chases the school bus down a volcanic beach, surrounded by imposing cliffs and lush waterfalls before discovering a rabbit hole. He sticks his head inside to find himself peering into a cozy theater, where a man in a primitive turtle suit runs across the stage in slow motion.
The boy continues to race down the beach, now passing giant tortoises, before falling through clouds onto a giant dog sled where his parents await him. As they charge across a frozen tundra, the boy suddenly has hand-made wings that enable him to soar through the air. He dives into the roof of the school bus, which collapses into a parachute-like cloth that plunges him back onto the theater stage. Here, he races across a makeshift finish line as his parents proudly applaud. The spot closes as a smile spreads across the face of the still slumbering boy with the tagline: “Dream…as fast as you want to be.”
“Mehirut” is one of two Pelephone spots in a package for Tel Aviv agency Warshavsky & Adler Chomski/ACW Grey, directed by Tel Aviv-based Eli Sverdlov who is handled by production house BRW USA.
Actor Steve Guttenberg Returns To L.A. Neighborhood Now Charred By Devastating Wildfire
Steve Guttenberg awoke Thursday morning to a grim reality: The treacherous wildfire that tore through the Pacific Palisades had left his once-lush neighborhood charred and unrecognizable.
With homes smoldered, streets emptied and friends scattered by evacuation orders, Guttenberg counted himself among the fortunate. His property was miraculously spared. But the actor-producer still struggled to reconcile his relief with the haunting sight of his ravaged, once lavish community.
"Just this morning, I woke up and I was really conscious of my mental state and my mental health, because the last three days, I've seen so much tragedy," said Guttenberg, pacing through the ruins of his neighborhood. He said his home has electricity but no running water.
Guttenberg thanked God that his block was safe, but he said about 20 homes were burned "pretty bad" in his 80-home community after wind-whipped fires tore across Los Angeles, destroying homes, clogging roadways as tens of thousands fled as the fires burned uncontained Wednesday. He said the fires are the worst he's ever seen in his 66-years.
The wildfires have burned the homes of several celebrities including Billy Crystal, Carey Elwes and Paris Hilton.
Guttenberg said he never expected all of this to happen.
"It's like when someone dies suddenly," he said. "It's like when someone gets hit by a car. You never expect that to happen. That's how shocking it was."
During Guttenberg's stroll, it was an eerie scene with scorched palm trees, homes reduced to ash and rubble, and the daytime skies casted an ominous twilight over the devastation.
"I've seen people scared, people in wheelchairs, mothers and fathers trying to find their kids, people having anxiety and panic... Read More