This spot opens on a young boy, asleep in a bedroom decorated with airplane mobiles and a wall decorated like a school bus. As he dreams, a toy school bus in his bed comes to life, prompting the wall to pull away and wake the boy into a spectacular dream world, with echoes of Alice In Wonderland and Where The Wild Things Are.
The boy chases the school bus down a volcanic beach, surrounded by imposing cliffs and lush waterfalls before discovering a rabbit hole. He sticks his head inside to find himself peering into a cozy theater, where a man in a primitive turtle suit runs across the stage in slow motion.
The boy continues to race down the beach, now passing giant tortoises, before falling through clouds onto a giant dog sled where his parents await him. As they charge across a frozen tundra, the boy suddenly has hand-made wings that enable him to soar through the air. He dives into the roof of the school bus, which collapses into a parachute-like cloth that plunges him back onto the theater stage. Here, he races across a makeshift finish line as his parents proudly applaud. The spot closes as a smile spreads across the face of the still slumbering boy with the tagline: “Dream…as fast as you want to be.”
“Mehirut” is one of two Pelephone spots in a package for Tel Aviv agency Warshavsky & Adler Chomski/ACW Grey, directed by Tel Aviv-based Eli Sverdlov who is handled by production house BRW USA.
“A Complete Unknown,” “Wicked,” “Sing Sing,” “Baby Reindeer” Among Guild of Music Supervisors Award Winners
The Guild of Music Supervisors held its 15th annual awards ceremony on Sunday night (2/23) at the Wiltern Theatre in L.A., honoring the best achievements in music supervision and songwriting with feature category winners including โWicked,โ โA Complete Unknown,โ โI Saw the TV Glowโ and โSing Sing.โ Among the TV category winners were โBaby Reindeer,โ โEnglish Teacherโ and โAgatha All Along.โ
Stephen Schwartz was awarded the Icon Award to celebrate his contributions to the music and film industry. Schwartz performed his song โBeautiful Cityโ on stage from his musical โGodspell.โ Music producer and supervisor Bonnie Greenberg took to the stage to accept the Legacy Award for her outstanding career in music supervision. Music supervisor and executive at EA Games Steve Schnur won the most awards for the evening with two wins for his work on video games EA Sports FC 25 and Dragon Age: The Veilguard.
Keeping their promise of live performances from Best Song nominees, Oscar-nominees Abraham Alexander & Adrian Quesada performed their nominated song โLike a Birdโ from โSing Sing,โ which took the prize for Best Song Written and/or Recorded for a Film. Danielle Ponder performed her nominated song โEgรบnโ from Apple TVโs โManhunt,โ and the artist Role Model gave a rousing performance of their song โSally, When The Wine Runs Outโ as the Spotlight artist of the evening.
The complete winners list for the 15th Annual Guild of Music Supervisors Awards is as follows.
FILM
Best Music Supervision in Major Budget Films
Maggie Rodford - โWickedโ
Best Music Supervision in Mid-Level Budget Films
Steven Gizicki - โA... Read More