We open in a hospital delivery room where a mother is in the final throes of deep labor, about to give birth. She’s instructed to “push” and does, the last thrust bringing into the world a brand new spanking….teenager.
The mom smiles, eliciting the teen a slightly derisive “whatever” facial expression. He then starts walking towards the door, prompting the mother to affirm, “Don’t even think about going to Kevin’s house.”
Indeed the real labor in this case is going to take place well after and beyond childbirth.
A voiceover intervenes, “It takes one powerful mother to have a teen. Learn how to keep yours safe and stay sane at drugfree.org.”
Accompanying the website address in an end tag is the Partnership for a Drug-Free America logo.
James Gartner of Santa Monica-based GARTNER directed the spot for Minneapolis agency Martin Williams.
Don Block, Rich Carter and Elaine Behnken exec produced for GARTNER, with Jane Thompson serving as producer. The DP was Tom Olgeirsson.
Editors were Paul Martinez and Kim Bica of Arcade, Los Angeles.
Review: Director Bong Joon Ho’s “Mickey 17” Starring Robert Pattinson
So you think YOUR job is bad?
Sorry if we seem to be lacking empathy here. But however crummy you think your 9-5 routine is, it'll never be as bad as Robert Pattinson's in Bong Joon Ho's "Mickey 17" — nor will any job, on Earth or any planet, approach this level of misery.
Mickey, you see, is an "Expendable," and by this we don't mean he's a cast member in yet another sequel to Sylvester Stallone's tired band of mercenaries ("Expend17ables"?). No, even worse! He's literally expendable, in that his job description requires that he die, over and over, in the worst possible ways, only to be "reprinted" once again as the next Mickey.
And from here stems the good news, besides the excellent Pattinson, whom we hope got hazard pay, about Bong's hotly anticipated follow-up to "Parasite." There's creativity to spare, and much of it surrounds the ways he finds for his lead character to expire — again and again.
The bad news, besides, well, all the death, is that much of this film devolves into narrative chaos, bloat and excess. In so many ways, the always inventive Bong just doesn't know where to stop. It hardly seems a surprise that the sci-fi novel, by Edward Ashton, he's adapting here is called "Mickey7" — Bong decided to add 10 more Mickeys.
The first act, though, is crackling. We begin with Mickey lying alone at the bottom of a crevasse, having barely survived a fall. It is the year 2058, and he's part of a colonizing expedition from Earth to a far-off planet. He's surely about to die. In fact, the outcome is so expected that his friend Timo (Steven Yeun), staring down the crevasse, asks casually: "Haven't you died yet?"
How did Mickey get here? We flash back to Earth, where Mickey and Timo ran afoul of a villainous loan... Read More