We open in a hospital delivery room where a mother is in the final throes of deep labor, about to give birth. She’s instructed to “push” and does, the last thrust bringing into the world a brand new spanking….teenager.
The mom smiles, eliciting the teen a slightly derisive “whatever” facial expression. He then starts walking towards the door, prompting the mother to affirm, “Don’t even think about going to Kevin’s house.”
Indeed the real labor in this case is going to take place well after and beyond childbirth.
A voiceover intervenes, “It takes one powerful mother to have a teen. Learn how to keep yours safe and stay sane at drugfree.org.”
Accompanying the website address in an end tag is the Partnership for a Drug-Free America logo.
James Gartner of Santa Monica-based GARTNER directed the spot for Minneapolis agency Martin Williams.
Don Block, Rich Carter and Elaine Behnken exec produced for GARTNER, with Jane Thompson serving as producer. The DP was Tom Olgeirsson.
Editors were Paul Martinez and Kim Bica of Arcade, Los Angeles.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More