Marketing communications agency Wing demonstrates that drugs don’t always come from easily identifiable sources in this :30 targeting Latino families.
The spot, produced in collaboration with production house Passion Pictures/Pepper Melon, shows a threatening wolf that appears to be gearing up to attack two seemingly tame sheep. In the end, one sheep feasts on the other sheep, demonstrating how danger can come from unexpected places, such as friends and people you feel safe with.
“The Partnership at Drugfree.org allowed us to take an original and memorable approach to drug prevention with Sheep,” said Alain Groenendaal, president and CEO of Wing. “Audiences have seen more traditional, serious prevention campaigns in the past, but with ‘Sheep,’ we’re using humor to break through in an engaging and surprising way.”
Stars Among Those Who Lost Their Homes In L.A. Area Fires; Jamie Lee Curtis Pledges $1M To Relief Effort
Fires burning in and around Los Angeles have claimed the homes of numerous celebrities, including Billy Crystal, Jeff Bridges, and R&B star Jhené Aiko, and led to sweeping disruptions of entertainment events. Three awards ceremonies planned for this weekend have been postponed. Next week's Oscar nominations have been delayed. And tens of thousands of Angelenos are displaced and awaiting word Thursday on whether their homes survived the flames — some of them the city's most famous denizens. Thousands of structures have been destroyed but damage assessments are just beginning. More than 180,000 people are also under evacuation orders in the metropolitan area, from the Pacific Coast inland to Pasadena, a number that continues to shift as new fires erupt. Late Wednesday, a fire in the Hollywood Hills was scorching the hills near the famed Hollywood Bowl and Dolby Theatre, which is the home of the Academy Awards. That fire had been largely contained without damage to Hollywood landmarks. Here are how the fires are impacting celebrities and the Los Angeles entertainment industry: Stars whose homes have burned in the fires Celebrities like Crystal and his wife, Janice, were sharing memories of the homes they lost. The Crystals lost the home in the Pacific Palisades neighborhood that they lived in for 45 years. "Janice and I lived in our home since 1979. We raised our children and grandchildren here. Every inch of our house was filled with love. Beautiful memories that can't be taken away. We are heartbroken of course but with the love of our children and friends we will get through this," the Crystals wrote in the statement. After her learning her Pacific Palisades home was lost in the fires, Melissa Rivers says she was... Read More