David Quinn of Sons and Daughters, Toronto, directed this PSA for Partners for Mental Health, a national charitable organization looking to transform the way Canadians think about mental illness.
Part of the “Right By You” campaign, the PSA shows a succession of angry teenagers going into their rooms and slamming the door behind them.
This unpleasantness is acknowledged by a super which reads, “Living with a teen is hard.”
Then we see a mom slamming the door to her daughter’s room behind her. The mother is obviously distraught and grieving as she looks about the room. The next sobering super reads, “Living without one is harder.”
We are then informed that suicide is the number one cause of non-accidental death among youth.
End tags show a website address where kids can get help: rightbyyou.ca, followed by an ID of sponsoring organization Partners for Mental Health.
Agency is UNION, Toronto.
After car accidents, suicide is the leading cause of death among young Canadians and accounts for 762 deaths a year.
“The fact that suicide is the #2 cause of death among teens is shocking,” said Lance Martin, partner and executive creative director at UNION. “We wanted to do something really impactful to draw attention to it.” The PSA, which launches during Mental Illness Awareness Week, uses the all too familiar angry door slam that we associate with typical teen behavior to highlight that sometimes there is an underlying issue that shouldn’t be ignored. It resonates with parents because the truth is that sometimes living with a teen can be challenging, but that if the signs do go unnoticed and help is not provided, living without one would be worse.”
Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens
"Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.
The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.
And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).
This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.
"'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."
As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More