A youngster is hosing down the driveway in front of his house. He says to a friend who’s passing by, “Hey Tyler, where have you been all day?”
Tyler, another lad, is driving about in a motorized cart. “My cardiologist,” he responds.
“Again,” says the kid holding the garden hose.
“Yeah, it’s my pacemaker,” says Tyler. “It’s been reacting with my game console…The other day I was rescuing my thirteenth damsel from the dragon’s lair. My fricking heart stopped.”
A supered message against a stark backdrop reads, “Inactive kids may get old before their time.”
We return to the slice of life with Tyler now asking his buddy, “So you going to the Halloween dance on Friday?”
“I can’t. I’m prepping for a colonoscopy.”
An end tag reads, “It’s time for action,” accompanied by the ParticipACTION logo and a website address, Participaction.com.
ParticipACTION is a private, not-for-profit charitable organization which receives support from the Canadian government via Sport Canada and the Public Health Agency of Canada. Its goal is to combat the inactivity crisis by getting people to be proactive and engage in life, leaving the couch, the gaming console and the like.
“Driveway” is one of three spots in a campaign directed by John Mastromonaco of Untitled Films, Toronto, for JWT Enterprises, Toronto.
Martin Shewchuk and Don Saynor were creative directors for JWT, heading a team that also included art director Jeff Wilbee and producer Clair Galea.
Peter Davis exec produced for Untitled. John Houtman was the DP.
Editor was Richard Unruh of Rooster, Toronto.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More