This intentionally cheesy informational-style :30 introduces us to Hoyt Monroe, an expert who can teach us how not to win at Pala, a casino/resort in the San Diego area. He even invites us to log onto a website to order his “Win Zip at Pala” DVD giving us the inside scoop.
Why would anyone not want to win at a casino? Monroe explains that not winning at the gambling tables means you are instead winning elsewhere–like at the Pala’s spa, one of its world-class restaurants or by taking advantage of assorted other amenities.
In this spot–part of a larger campaign–we see Monroe in a suite bathroom featuring a two-person shower. A naked couple on the other side of the foggy glass had seen the DVD and taken Monroe’s advice, opting to enjoy Pala’s non-gambling perks, in this case the intimate shower.
Trying to peer in on the guy and the gal, Monroe asks if he can join the couple.
He gets turned down. Well at least there’s plenty of other stuff for Monroe to do at Pala.
The multiple teaser spots in the campaign–and the DVD itself–were directed by Terry Rietta who recently joined Zoo Film, Hollywood. The Pala assignments were produced by Rietta’s prior roost, Beverly Hills-headquartered Villains for agency M&C Saatchi, Los Angeles.
The agency team included creative director Martin Dix, copywriter Chris Pouy and producers Wendi Weger and Rebecca Silverstein.
John Marshall exec produced for Villains with Matt Caltabiano serving as line producer. The DP was Jim Hawkinson.
Editor was Adam Parker of Chrome, Santa Monica.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More