Kids compare action figures during kindergarten playtime. The first lad holds Viking Man who has a magic helmet. Another touts the super human abilities of his Robo Droid from outer space.
But a third boy eclipses them both. “They are no match for Renewable Energy Man,” declares the youngster. “He uses sun-water-wind power.”
The boy, with Renewable Energy Man in hand, then runs circles, literally, around his two playmates, repeatedly chanting his “Sun-Water-Wind” mantra.
The kindergarten teacher intervenes, “Billy, your mom’s here.” We then see that the mother is wearing a Pacific Gas & Electric (PG&E) shirt. In reference to Billy’s behavior, the teacher says to the mom, “Looks like you’ve been taking your work home.”
Billy jumps into the arms of his mommy who carries him away over her shoulder. As we see his two playmates look up at him, Billy affirms to them in battle cry fashion, “The future is clean energy.”
A female voiceover then notes that sun, water, wind and other renewables make up 30 percent of the energy PG&E delivers. The future is renewable energy.”
Titled “Action Figure,” the spot is one of four in a PG&E campaign directed by Alison Maclean of Park Pictures, New York, for Venables, Bell & Partners, San Francisco.
The agency team on “Action Figure” consisted of creative directors Paul Venables and Greg Bell, copywriter Chip Waters, art director Will Dean and producer Stacy Higgins.
Jackie Kelman Bisbee executive produced for Park Pictures, with Mary Ann Marino serving as producer. The DP was Rodrigo Prieto.
Bob Frisk of Phoenix Edit, Effects & Design, San Francisco, edited the campaign. Other Phoenix contributors were motion graphics designer Bobby Van Dyke, visual effects artist Matt Silverman, online editors John Crossley and Treena Loria, executive producer Jonathan Hinman and producer Lisa Houck. Colorist was Stefan Sonnenfeld of Company 3, Santa Monica. Audio mixer was Mark Pitchford of M Squared Productions, San Francisco. Music composer on “Action Figure” was Jason Johnson of stimmung, Santa Monica.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More