Kids compare action figures during kindergarten playtime. The first lad holds Viking Man who has a magic helmet. Another touts the super human abilities of his Robo Droid from outer space.
But a third boy eclipses them both. “They are no match for Renewable Energy Man,” declares the youngster. “He uses sun-water-wind power.”
The boy, with Renewable Energy Man in hand, then runs circles, literally, around his two playmates, repeatedly chanting his “Sun-Water-Wind” mantra.
The kindergarten teacher intervenes, “Billy, your mom’s here.” We then see that the mother is wearing a Pacific Gas & Electric (PG&E) shirt. In reference to Billy’s behavior, the teacher says to the mom, “Looks like you’ve been taking your work home.”
Billy jumps into the arms of his mommy who carries him away over her shoulder. As we see his two playmates look up at him, Billy affirms to them in battle cry fashion, “The future is clean energy.”
A female voiceover then notes that sun, water, wind and other renewables make up 30 percent of the energy PG&E delivers. The future is renewable energy.”
Titled “Action Figure,” the spot is one of four in a PG&E campaign directed by Alison Maclean of Park Pictures, New York, for Venables, Bell & Partners, San Francisco.
The agency team on “Action Figure” consisted of creative directors Paul Venables and Greg Bell, copywriter Chip Waters, art director Will Dean and producer Stacy Higgins.
Jackie Kelman Bisbee executive produced for Park Pictures, with Mary Ann Marino serving as producer. The DP was Rodrigo Prieto.
Bob Frisk of Phoenix Edit, Effects & Design, San Francisco, edited the campaign. Other Phoenix contributors were motion graphics designer Bobby Van Dyke, visual effects artist Matt Silverman, online editors John Crossley and Treena Loria, executive producer Jonathan Hinman and producer Lisa Houck. Colorist was Stefan Sonnenfeld of Company 3, Santa Monica. Audio mixer was Mark Pitchford of M Squared Productions, San Francisco. Music composer on “Action Figure” was Jason Johnson of stimmung, Santa Monica.
“Dune: Part Two” and “House of the Dragon” Win 2 HPA Awards Apiece
Dune: Part Two and House of the Dragon each scored two HPA Awards during a gala ceremony at the Television Academy’s Wolf Theatre in North Hollywood, Calif. on Thursday night (11/7). The HPA Awards honor trailblazing talent in the postproduction industry, celebrating standout achievements in color grading, sound, editing, restoration, and visual effects across theatrical features, commercials, and episodics.
Dune: Part Two topped the Outstanding Color Grading--Live Action Theatrical Feature and the Outstanding Sound--Theatrical Feature categories.
House of the Dragon’s two wins were for “The Red Dragon and the Gold” episode which scored for Outstanding Visual Effects--Live Action Episode or Series Season, and Outstanding Editing--Episode or Non-Theatrical Feature (Over 30 Minutes). In the latter HPA Creative Category, House of the Dragon tied with the “Part Six: Far,l Far Away” episode of Ahsoka.
The HPA’s Judges Award for Creativity and Innovation honored Taylor Swift | The Eras Tour. This recognition celebrates the profound impact on both live and filmed entertainment that defined The Eras Tour, underscoring its exceptional impact on audiences and the industry. The jury issued a statement outlining their choice: “Celebrated as the cultural phenomenon of 2023, Taylor Swift | The Eras Tour set new records in box office sales, tour revenues, and attendance. The tour showcased exceptional artistry and innovation, making a profound impact on both live and filmed entertainment.”
This year, FotoKem was awarded the Charles S. Swartz Award for its role in supporting filmmakers, studios, cinematographers, and artists across diverse film and media landscapes. Also celebrated... Read More