A man clings to a fence. A woman holds onto a man to avoid stumbling. Another lass is bent over, her arms wrapped around the hood of a car. Yet another man is seen hugging a tree, holding on for dear life.
As it turns out, all are on roller skates and their predicaments represent improvised means of coming to a stop.
The tree-hugging man sees a gal pass by skating confidently–that’s because she’s wearing Oxelo’s new Diabolo skates which feature a braking system.
Nan of Soixante Quinze, Paris, directed “Hugs” for agency Fred & Farid Paris.
The spot broke last week on TV in Spain, and is slated to run next year in France, Italy and Portugal.
Category:The Best Work You May Never See
Writers of “Conclave,” “Say Nothing” Win Scripter Awards
The authors and screenwriters behind the film “Conclave” and the series “Say Nothing” won the 37th-annual USC Libraries Scripter Awards during a black-tie ceremony at USC’s Town and Gown ballroom on Saturday evening (2/22).
The Scripter Awards recognize the year’s most accomplished adaptations of the written word for the screen, including both feature-length films and episodic series.
Novelist Robert Harris and screenwriter Peter Straughan took home the award for “Conclave.”
In accepting the award, Straughan said, “Adaptation is a really strange process, you’re very much the servant of two masters. In a way it’s an act of betrayal of one master for the other.” He joked that “You start off with a book that you love, you read it again and again, and then you end up throwing it over your shoulder,” crediting author Robert Harris for being “so kind, so generous, so open throughout.”
In the episodic series category, Joshua Zetumer and Patrick Radden Keefe won for the episode “The People in the Dirt” from the limited series “Say Nothing,” which Zetumer adapted from Keefe’s nonfiction book about the Troubles in Ireland.
Zetumer referenced this year’s extraordinary group of Scripter finalists, saying “projects like these reminded me of why I wanted to become a writer when I was sitting in USC’s Leavey Library dreaming of becoming a screenwriter. If you fell in love with movies, or fell in love with TV, chances are you fell in love with something dangerous.”
Special guest for the evening, actress and producer Jennifer Beals, shared her thoughts on the impact of libraries. “If ever you are at a loss wondering if there is good in the world,” she said, “you have only to go to a... Read More
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