This simple :15 shows a man beaming with pride in his backyard, standing alongside a shovel he’s holding. The camera reveals the object of his affection, a fledgling tree that he presumably just planted and that is barely taller than him.
He then turns into a tree hugger, embracing the plant with obvious affection. A voiceover advises us to “Make friends with your backyard.”
An end tag carries the logo for Osuna Nursery, a plant center in New Mexico, accompanied by the slogan, “Let’s get growing.”
Sam Maclay, creative director/partner in 3 Advertising, Albuquerque, explained that the idea behind the three-spot campaign is simply that people just don’t buy plants and greenery to improve their homes. They buy plants to improve their lives.
To save money, the campaign was shot at Maclay’s house by director/DP Michael Oleksinski, who also edited the commercials. Rebecca Elise produced for Oleksinski who is repped independently.
The 3 Advertising team consisted of writer/creative director Maclay, art director Mike Penn, design director Tim McGrath and strategic director Chris Moore.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More