Five young, attractive women prance across a pastoral meadow holding a larger than life hamburger. Joining this surreal scene is a man running towards them, his mouth wide open, ready to take a bite out of the fast approaching, king-sized burger.
Then we’re asked the question, “What if?” And the “if” turns out to be, “What would you do if you won the Oregon Lottery?” as a Powerball lotto ticket gets printed out before our eyes.
For this man, the answer to the query is investing his lottery winnings in beautiful women and the creation of the world’s largest hamburger.
“Burger” is part of a three-spot Powerball campaign directed by Zach Math of Bob Industries, Santa Monica, for agency Borders Perrin Norrander, Portland, Ore.
The BPN team consisted of creative director Terry Schneider, art director Ben Carter, copywriter John Heinsma and producer Scott Fox.
T.K. Knowles exec produced for Bob Industries. The DP was Patrick McGowan.
Editors were Corky DeVault and Katie Turinski of Joint Editorial, Portland.
Director Hans Emanuel Joins Caviar For Commercials and Music Videos
Production company Caviar has signed director Hans Emanuel for U.S. commercial and music video representation. The film and advertising director fuses his keen--and Berlinale Film Festival Award-winning--eye for cinematic storytelling with a commercial background across multiple genres including beauty, automotive, dance, and visual effects-heavy projects, to produce creative for clients like Kia, Nivea, Nissan, L’Oreal, BMW and more.
Caviar executive producer Salim El Arja noted, “Hans has a unique ability to blend stunning visuals with heart and humor, rooted in his confidence as a craftsman. This allows him to focus on drawing exceptional performances from actors--including celebrities--and crafting films that are not only visually striking but also deeply engaging and often hilariously comedic. His sensibilities align perfectly with Caviar’s vision, and we’re excited to collaborate with him on work that pushes creative boundaries.”
Emanuel added, “Caviar is a renowned name, certainly since I began my career. They have a solid reputation for quality work, and I’ve always respected them as a company. Life is about where destiny makes you flow with the people you need; thanks to a series of projects, I was introduced to Florence Jacob with Caviar Paris first, and the rest is history. I feel they can support my career growth with their comedic expertise and filmmaking prowess.”
Prior to joining Caviar, Emanuel had been repped by production house Stadium. He was born and raised in Santa Monica, Calif., to a Mexican-German mother, benefiting from a culturally diversified upbringing that carried through his education interests. Knowing he wanted to be a filmmaker from the start, he began his career in the luxury and beauty field,... Read More