“Birds do it. Bees do it. Even educated fleas do it.” These lyrics from Cole Porter’s classic song, “Let’s Do It,” apply to Orangina’s “Naturally Juicy”–except love gives way to hot passion in this naughty, borderline raunchy minute-and-45-second spot directed by Todd Mueller and Kylie Matulick of Psyop, New York, for Paris agency FFL. Psyop and Stink, London, teamed to produce the job.
Debuting this month in cinema houses, the ad centers on the romance between a sexy doe and a manly bear, each with human-like torsos. They and their fauna colleagues in the forest–including a chorus line of titillating zebras–illustrate nature’s magnetism and the fiery nature of Orangina, the soda/fruit juice beverage that is the animals’ drink and their prop of choice as they perform a lusty dance. The tagline–as we see the doe and bear drinking out of the same bottle of Orangina–simply reads, “Naturally Juicy.”
Psyop creative director Mueller, related, “I guess it goes without saying that when you get the opportunity to spray Orangina all over the chest of a sexy bunny girl, you go for it. That was basically the motivation and creative charge throughout the production; raunchy naughty furriness. The agency FFL were amazing to work with and just kept pushing us to get furrier and naughtier. The production team at The Mill [London] and Stink brought everything they had to the table and the results are phenomenal. Now that we are finished, it’s a bit sad to leave this crazy world behind. There’s so much more to find out about this forest and these sexy creatures.”
The multi-discipline spot spanning such genres as 3D and 2D animation and live-action motion capture
The FFL creative team included executive creative directors Fred & Farid, creatives Michael Zonnenberg, Joseph Dubruque, Nicolas Lautier and Baptiste Clinet and producer Robin Accard.
Animation director was Nicholas Weigel. Daniel Bergman executive produced for Psyop, with Mariya Shikher serving as producer. Sylvaine Mella and Richard Fenton were exec producer and producer, respectively for Stink. Stephen Venning produced for The Mill.
Motion capture studio was Cinedroid, London. Editor was Paul Hardcastle of Trim Editing, London.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More