A man reads the new Orange County Post as he stands in front of a dry cleaner’s counter, with rack of clothes behind him. He notes that the O.C. Post “cut the news to fit my life” and then asks himself, “What else could be cut to fit my life?”
The rack of clothes parts to reveal a stage on which a very abridged stage production of Romeo and Juliet plays out, going from beginning to final daggar scene in a matter of seconds, to the standing ovation of an appreciative crowd, including the O.C. Post-reading man who sheds a few tears.
An OC Post newspaper banner appears, accompanied by the slogan, “Cut to fit your life.”
“Romeo and Juliet” is one of two spots directed by Michael Chaves, of Backyard, Venice, Calif., for agency DGWB, Santa Ana. The other ad, “Salon,” shows a woman getting the full beauty shop treatment, including a new cut short hairstyle, in a matter of seconds.
The DGWB contingent included agency president Mike Weisman, creative directors Dave Schwartz and Joe Cladis, art director Stan Chow, copywriter Kim Kohatsu and producer Laura Morris.
Backyard’s Blair Stribley and Kris Mathur exec produced for Chaves, with Peter Steinzeig serving as head of production and Anton Maillie as producer. The DP was Eric Steelberg.
Aaron Orton of DGWB was the editor. Colorist was Bob Curreri of The Syndicate, Santa Monica, with Liza Kerlin producing. Audio post mixer was Jeff Fuller of Eleven, Santa Monica. Sound designer was Steve Lustig of bicoastal/international Amber Music.
Principal actors were Terrance Rotolo, Robert Shapin, Daniel Forcey and Meghan Boeing.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More