Two women are sitting and chatting on a park bench. One tells the other, “Sarah’s been acting up again. I guess it’s because I can’t afford to buy her a birthday present this year.”
No sooner does she utter those words, a man passes by, prompting her to embrace and to begin dry humping him like a dog in heat.
Clearly startled and turned off, the guy manages to escape. The woman sheepishly returns to her bench seat and tells her friend that the birthday present is a hardship in that she has 66 other kids to worry about.
Her gal pal chokes on the coffee she’s sipping.
Three supers read, “You Can Choose”/”Your Pet Can’t”/”Spay or Neuter Your Pet.”
Another guy passes by the bench. He’s walking his two dogs. The woman is less aggressive this time, merely waving at him.
An end tag identifies the sponsor of this message–the Ontario Society for the Prevention of Cruelty to Animals (SCPA).
Alex Ogus of Industry Films, Toronto, directed “Magnetism” for agency Bensimon Byrne, Toronto. (Ogus is handled stateside by TWC, Santa Monica.)
The agency creative team included creative director David Rosenberg, art director Joshua Best, and copywriter Gabrielle Makarewicz.
Joan Bell produced for Industry. The DP was Gregor Hagey.
Editor was Geoff Ashenhurst of Stealing Time, Toronto. Assistant editor was Nicole Sison. Exec producer for Stealing Time was Denise Shearer.
Audio post mixer was Steve Emmens of Pirate, Toronto.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More