Think of those female models on long-running TV game show The Price Is Right as they stand by and frame, if not romance, such prizes as automobiles, hot tubs and side-by-side refrigerator/freezers.
Now picture those same-style models accompanying regular people in everyday life. We see one model next to a window washer, her arms extending toward the worker. Also in the picture is another woman who’s smoking sans a game show model.
In the subsequent scene, a game show model is on a lift with a construction worker. Other models escort people off of and onto a stopped bus.
We see models standing next to a seated couple at an outdoor Cafç. Another model walks off with a waitress. At a nearby table, there’s no model accompaniment for a restaurant patron who is smoking.
Next, there’s a model for each family member who gets out of a parked minivan. Ditto for an executive outside an office building–but not for a nearby smoker.
A voiceover explains, “Maybe if nonsmokers were easier to spot, we’d all recognize that the fact is that nearly 80 percent of us don’t smoke.”
As we see models alongside pedestrians in a teeming city street intersection, a super appears that reads, “Debunkify more myths.” The voiceover relates, “Everybody smokes–not quite.”
An end tag is written across the closed back doors of a van: Debunkify.com, sponsored by the Ohio Tobacco Prevention Foundation.
Titled “Game Show Models,” the spot was directed by Vance Malone via bicoastal/international Hungry Man for Cincinnati agency Northlich. Malone recently came aboard Hungry Man, having earlier been at Food Chain Films, Portland, Ore.
Stephen Orent and Tom Rossano executive produced for Hungry Man, with Caroline Gibney serving as head of production and John Marx as line producer. The DP was Marc Greenfield.
The agency team consisted of art directors Carey McGuire and Carey Warman, copywriter Jeff Warman and producer Diane Frederick.
Offline/online editor and visual effects artist was Tate Webb of Red Echo Post, Cincinnati. Colorist was Lynette Duensing of Filmworkers Club, Chicago. Audio post mixer/sound designer was Jay Petach of Sound Images, Cincinnati.
Martin Scorsese On “The Saints,” Faith In Filmmaking and His Next Movie
When Martin Scorsese was a child growing up in New York's Little Italy, he would gaze up at the figures he saw around St. Patrick's Old Cathedral. "Who are these people? What is a saint?" Scorsese recalls. "The minute I walk out the door of the cathedral and I don't see any saints. I saw people trying to behave well within a world that was very primal and oppressed by organized crime. As a child, you wonder about the saints: Are they human?" For decades, Scorsese has pondered a project dedicated to the saints. Now, he's finally realized it in "Martin Scorsese Presents: The Saints," an eight-part docudrama series debuting Sunday on Fox Nation, the streaming service from Fox News Media. The one-hour episodes, written by Kent Jones and directed by Elizabeth Chomko, each chronicle a saint: Joan of Arc, Francis of Assisi, John the Baptist, Thomas Becket, Mary Magdalene, Moses the Black, Sebastian and Maximillian Kolbe. Joan of Arc kicks off the series on Sunday, with three weekly installments to follow; the last four will stream closer to Easter next year. In naturalistic reenactments followed by brief Scorsese-led discussions with experts, "The Saints" emphasizes that, yes, the saints were very human. They were flawed, imperfect people, which, to Scorsese, only heightens their great sacrifices and gestures of compassion. The Polish priest Kolbe, for example, helped spread antisemitism before, during WWII, sheltering Jews and, ultimately, volunteering to die in the place of a man who had been condemned at Auschwitz. Scorsese, who turns 82 on Sunday, recently met for an interview not long after returning from a trip to his grandfather's hometown in Sicily. He was made an honorary citizen and the experience was still lingering in his mind. Remarks have... Read More