Think of those female models on long-running TV game show The Price Is Right as they stand by and frame, if not romance, such prizes as automobiles, hot tubs and side-by-side refrigerator/freezers.
Now picture those same-style models accompanying regular people in everyday life. We see one model next to a window washer, her arms extending toward the worker. Also in the picture is another woman who’s smoking sans a game show model.
In the subsequent scene, a game show model is on a lift with a construction worker. Other models escort people off of and onto a stopped bus.
We see models standing next to a seated couple at an outdoor Cafç. Another model walks off with a waitress. At a nearby table, there’s no model accompaniment for a restaurant patron who is smoking.
Next, there’s a model for each family member who gets out of a parked minivan. Ditto for an executive outside an office building–but not for a nearby smoker.
A voiceover explains, “Maybe if nonsmokers were easier to spot, we’d all recognize that the fact is that nearly 80 percent of us don’t smoke.”
As we see models alongside pedestrians in a teeming city street intersection, a super appears that reads, “Debunkify more myths.” The voiceover relates, “Everybody smokes–not quite.”
An end tag is written across the closed back doors of a van: Debunkify.com, sponsored by the Ohio Tobacco Prevention Foundation.
Titled “Game Show Models,” the spot was directed by Vance Malone via bicoastal/international Hungry Man for Cincinnati agency Northlich. Malone recently came aboard Hungry Man, having earlier been at Food Chain Films, Portland, Ore.
Stephen Orent and Tom Rossano executive produced for Hungry Man, with Caroline Gibney serving as head of production and John Marx as line producer. The DP was Marc Greenfield.
The agency team consisted of art directors Carey McGuire and Carey Warman, copywriter Jeff Warman and producer Diane Frederick.
Offline/online editor and visual effects artist was Tate Webb of Red Echo Post, Cincinnati. Colorist was Lynette Duensing of Filmworkers Club, Chicago. Audio post mixer/sound designer was Jay Petach of Sound Images, Cincinnati.
“Atropia” and “Twinless” Win Marquee Prizes At Sundance Film Festival
The war satire “Atropia,” about actors in a military role-playing facility, won the grand jury prize in the Sundance Film Festival’s U.S. dramatic competition, while the Dylan O’Brien movie “Twinless” got the coveted audience award.
Juries and programmers for the 41st edition of the independent film festival announced the major prizewinners Friday in Park City, Utah.
Other grand jury winners included the documentaries “Seeds,” about farmers in rural Georgia and “Cutting Through the Rocks,” about the first elected councilwoman in an Iranian village. The Indian drama “Sabar Bonda (Cactus Pears),” about a city dweller mourning his father in the western Indian countryside, won the top prize in the world cinema competition.
“It’s for my dad,” said writer and director Rohan Parashuram Kanawade. His late father, he said, was the one who encouraged him to pursue filmmaking.
Audiences also get to vote on their own awards, where James Sweeney’s “Twinless,” about the bromance between two men who meet in a twin bereavement support group, triumphed in the U.S. dramatic category. O’Brien also won a special jury award for his acting.
The U.S. documentary audience award went to “André is an Idiot,” a life-affirming film about dying of colon cancer. Other audience picks were “Prime Minister,” about former New Zealand Prime Minister Jacinda Ardern, and “DJ Ahmet,” a coming-of-age film about a 15-year-old boy in North Macedonia.
Mstyslav Chernov, the Oscar-winning Associated Press journalist, won the world cinema documentary directing award for his latest dispatch from Ukraine, “2000 Meters to Andriivka,” a joint production between the AP and PBS Frontline.
“Here’s to all... Read More