This web short introduces us to Karen Washington who informs us that her “BLANK” is urban farming, and feeding the body and mind. The means toward those ends is volunteerism through which she and others helped to convert an empty dirt lot in the Bronx into “a garden oasis,” growing produce to feed those in need.
She notes, “The best thing New Yorkers could do is share their ‘BLANK.'” Washington affirms that “if we could give back our ‘BLANK’ to others, it will definitely benefit New York City.”
Running along the bottom of the picture is a call to “Volunteer your ‘BLANK’ at NYC.Gov/Service.
Titled Karen, this web short is part of a multi-pronged campaign created by BBH New York for its client NYC & Company to showcase the newly enhanced service and volunteerism program called NYC Service.
BBH and NYC & Company have joined forces with NYC Mayor Bloomberg’s office to promote the program through a campaign called BLANK. BLANK was conceived of by BBH New York and will help New York City enhance the existing NYC Volunteer program and remind New Yorkers that everybody has BLANK to offer the city.
The campaign drives home a simple message: Everybody can volunteer their BLANK to help address New York City’s most pressing needs. The campaign tells New Yorkers that their BLANK could be a passion for gardening or music or finance, but everybody has a passion that could easily be matched with the perfect New York City volunteer opportunity.
BLANK will re-frame and re-establish volunteerism from the volunteers point of view and harness the passion of New Yorkers and their desire to volunteer. BLANK drives potential volunteers to the NYC Service website, www.nycservice.org, where they will find the resources to help them match their BLANK with the perfect volunteer opportunity. The website will provide a single on-line spot where New Yorkers can easily search and schedule volunteer opportunities that best suit their lives and also track their volunteer footprint.
The BBH team on the campaign included chief creative officer Kevin Roddy, creative directors Calle Sjoenell and Pelle Sjonelle, copywriter Jared Elms, art director Steve Peck and producer Jamie Grady.
Elms and Peck directed Karen. Videographer was Arianna La Penne.
Editor was Michael Dart Wadsworth of Final Cut, New York.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More