This web short introduces us to Karen Washington who informs us that her “BLANK” is urban farming, and feeding the body and mind. The means toward those ends is volunteerism through which she and others helped to convert an empty dirt lot in the Bronx into “a garden oasis,” growing produce to feed those in need.
She notes, “The best thing New Yorkers could do is share their ‘BLANK.'” Washington affirms that “if we could give back our ‘BLANK’ to others, it will definitely benefit New York City.”
Running along the bottom of the picture is a call to “Volunteer your ‘BLANK’ at NYC.Gov/Service.
Titled Karen, this web short is part of a multi-pronged campaign created by BBH New York for its client NYC & Company to showcase the newly enhanced service and volunteerism program called NYC Service.
BBH and NYC & Company have joined forces with NYC Mayor Bloomberg’s office to promote the program through a campaign called BLANK. BLANK was conceived of by BBH New York and will help New York City enhance the existing NYC Volunteer program and remind New Yorkers that everybody has BLANK to offer the city.
The campaign drives home a simple message: Everybody can volunteer their BLANK to help address New York City’s most pressing needs. The campaign tells New Yorkers that their BLANK could be a passion for gardening or music or finance, but everybody has a passion that could easily be matched with the perfect New York City volunteer opportunity.
BLANK will re-frame and re-establish volunteerism from the volunteers point of view and harness the passion of New Yorkers and their desire to volunteer. BLANK drives potential volunteers to the NYC Service website, www.nycservice.org, where they will find the resources to help them match their BLANK with the perfect volunteer opportunity. The website will provide a single on-line spot where New Yorkers can easily search and schedule volunteer opportunities that best suit their lives and also track their volunteer footprint.
The BBH team on the campaign included chief creative officer Kevin Roddy, creative directors Calle Sjoenell and Pelle Sjonelle, copywriter Jared Elms, art director Steve Peck and producer Jamie Grady.
Elms and Peck directed Karen. Videographer was Arianna La Penne.
Editor was Michael Dart Wadsworth of Final Cut, New York.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More