This period piece takes us to an old wild west era as soldiers hunt down fugitive Ned Kelly who’s wanted dead or alive. Clearly his pursuers have opted for the former as they fire a rapid fire succession of bullets at him. But Kelly is wearing a full metal suit as protection, including a metal mask/hood which covers his head. The bullets ricochet off him as he finds shelter in a cabin.
Nonetheless the force of the bullets has taken its toll as he removes the mask and understandably has a splitting headache.
He reaches for a bottle of Nurofen which a voiceover describes as getting to “the source of your pain,” providing “fast, effective relief.”
Indeed the man appears relieved as he puts his metal hood on a stool and positions it so it can be seen through a cabin window. The men outside riddle the helmet/hood with bullets, which is enough of a diversion for Kelly to go out the back door and make good his escape on a horse.
A parting super shows us the Nurofen logo, accompanied by the slogan, “Targeted relief from pain.”
“Ned Kelly” was directed by David Denneen of Filmgraphics, Sydney, for Euro RSCG, Sydney. (Denneen is repped stateside by Los Angeles-based Form.)
The Euro RSCG team included creative director Rowan Dean and producer John Lamble.
Anna Fawcett exec produced for Filmgraphics. Matt Stewart was the DP.
Editor was Toby Denneen of Filmgraphics.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More