In this web short the secret behind Nike Air sneakers is finally revealed–the Air in the shoes is actual oxygen from the lungs of the world’s greatest athletes. We see Maria Sharapova with an oxygen mask on, her very breath being stored as she plays tennis. Similarly we see star athletes like tennis great John McEnroe, Olympian Carl Lewis, and the NBA’s Brandon Roy exerting themselves and storing their oxygen in canisters. From these canisters, air is pumped into Nike Air shoes, helping to give those who wear them maximum performance.
A Nike warehouse stores canisters for as far as the eye can see. There are glitches here and there, however. For Sharapova, Nike had to invent a grunt removal system, the reference being to her grunting that can be heard each time she strikes a tennis ball. Our Nike host demonstrates the Nike Air sneakers with Sharapova’s unfiltered oxygen–he hits it against a hard surface and we hear it grunt. Then after grunt removal, the sneaker can pound the pavement quietly.
Mr. Sunderland of Great Guns, London, directed “Fresh Air” for Nike’s in-house agency. Editor was Will Judge.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More