This PSA opens on a talking head–but it’s the head that’s doing the talking, namely New Jersey Governor John Corzine, that provides the compelling message.
Corzine looks into the camera and says simply, “I should be dead. On April 12, I was critically injured in a car accident where I lost half my blood and broke 15 bones in 18 places. We then see multiple shots of the wreckage that was the SUV in which he was a passenger.
“I spent eight days in intensive car where a ventilator was breathing for me,” continues Corzine. “It took a remarkable team of doctors and a series of miracles to save my life when all I needed was a seatbelt. I have to live with my mistake. You don’t. Buckle up.”
A medium shot shows us that Corzine is on crutches as he makes his way off camera. At the bottom of the frame appears a notice that this message was brought to us by the U.S. Department of Transportation.
The National Highway Traffic Safety Administration (NHTSA) PSA was directed by Peter Zavadil of Stray Dog Films in Franklin, Tenn., for agency Tombras Group in Knoxville.
Tamera Brooks exec produced for Stray Dog with Lynn Glaser Harr serving as producer. David Waterson was the DP.
The core Tombras duo was comprised of creative director/copywriter Nick Vagott and art director Brian Potter.
Editor was Brent Farwick of Karma Inc. in Knoxville.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More