Director Ian Gabriel of Notorious LA directed this spot for South African client Nedgroup Investments featuring pilot Capt. Chesley “Sully” Sullenberger who became a national hero when he successfully ditched a passenger plane into the Hudson River off Manhattan in January 2009, saving the lives of all 155 passengers and crew. Sully’s plane was disabled during its initial climb after striking a flock of geese after take off from La Guardia.
Gabriel wanted to capture the lack of drama, the calm and skill Sully brought to the situation, reinforcing the concept of the spot that in these uncertain economic times investors need to find experienced, capable “Safe Hands for their investments.
The spot was shot in New York at the actual site of the landing to make every frame of the story real. Sully’s recollection of the event is interspersed with ordinary people going about their business on a seemingly routine New York day, oblivious to any risk.
Ad agency was Brandlab, Cape Town.
FCB Stays Atop The One Club’s Year-End Global Creative Rankings
FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.
The annual worldwide benchmark report is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Club’s eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.
“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club. “There are no secret weightings in calculating the rankings, and unlike others, it’s not hidden behind a paywall. As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”
Highlights of the Global Creative Rankings 2024 are below.
Global Agency Rankings
FCB New York
Rethink Toronto
McCann New York
TBWAMedia Arts Lab Los Angeles
Serviceplan Germany Munich
Dentsu Inc. Tokyo
FCB Chicago
Marcel Paris
VML New York
Ogilvy PR New York, Publicis Conseil Paris (tie)
Independent Agency Rankings
Rethink Toronto
Serviceplan Germany Munich
Wieden+Kennedy Portland
Brand-Side Agency... Read More