Josh and Zim own the 48th largest auto mall in San Diego but aspire to be number one, a lofty position held by National City Mile of Cars. To show you how far they have to go to reach their goal, Josh and Zim have “41 feet of cars” by comparison–so much for their selection of vehicles.
But Josh comes up with a solution in this :15 titled “Mirrors”–part of the National City Mile of Cars “41 Feet of Cars” campaign. We see Josh holding several rear view side mirrors. As he moves them about, reflecting the few cars he has in the background, he gives himself the illusion that there are rows and rows of automobiles behind him.
“Have you slept?” asks his partner Zim in disbelief.
Unperturbed, Josh goes on a delusional rant. “Miles of cars, I can see ’em,” he declares.
The spot ends with a pan of the expansive lot on which resides the National City Mile of Cars dealership, which is “number one for a reason.”
Chad Einbinder of Attack Ads, Marina del Rey, Calif., directed “Mirrors” for agency NYCA, Encinitas, Calif.
The NYCA creative ensemble consisted of creative director Michael Mark, associate creative directors Travis Graham and Dave Huerta, writer John Benedict, art director Ian Jensen and producer Annie Pearson.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More