Two guys shopping in a home improvement/hardware store sounds like a pretty mundane slice of life. And indeed the men are behaving as if nothing is out of the ordinary, which makes this spot all the more curious because one of the gents is pregnant.
“So when are you due?” asks the guy of his pot-bellied colleague.
“Two weeks,” he responds in a matter of fact manner.
“You’re in the home stretch,” replies the buddy reassuringly.
“[The baby] just kicked,” says the pregnant chap.
“That’s cool.”
A voiceover observes, “Under water, this is perfectly normal.”
We then cut to undersea footage in which a seahorse appears.
The voiceover continues, “The pregnant male seahorse–one of 14,000 characters in one perfectly weird world.”
An end tag appears, which the voiceover reads, “The National Aquarium in Baltimore. It’s weird down here.”
“Pregnant” is part of five spot campaign directed and exec produced by Matthew Pittroff of Working Stiff Commercial Film Production, Baltimore, for agency gkv, Baltimore.
The gkv team consisted of creative director Jeff Millman, art director Mark Rosica, copywriter Dave Broscious and producer Kelly Gould.
Steve Blair produced for Working Stiff. The DP was Andy Lilien.
Editor was Owen Lang of Working Stiff.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More