Two guys shopping in a home improvement/hardware store sounds like a pretty mundane slice of life. And indeed the men are behaving as if nothing is out of the ordinary, which makes this spot all the more curious because one of the gents is pregnant.
“So when are you due?” asks the guy of his pot-bellied colleague.
“Two weeks,” he responds in a matter of fact manner.
“You’re in the home stretch,” replies the buddy reassuringly.
“[The baby] just kicked,” says the pregnant chap.
“That’s cool.”
A voiceover observes, “Under water, this is perfectly normal.”
We then cut to undersea footage in which a seahorse appears.
The voiceover continues, “The pregnant male seahorse–one of 14,000 characters in one perfectly weird world.”
An end tag appears, which the voiceover reads, “The National Aquarium in Baltimore. It’s weird down here.”
“Pregnant” is part of five spot campaign directed and exec produced by Matthew Pittroff of Working Stiff Commercial Film Production, Baltimore, for agency gkv, Baltimore.
The gkv team consisted of creative director Jeff Millman, art director Mark Rosica, copywriter Dave Broscious and producer Kelly Gould.
Steve Blair produced for Working Stiff. The DP was Andy Lilien.
Editor was Owen Lang of Working Stiff.
DGA Feature Nominees: Audiard, Baker, Berger, Corbet and Mangold
The field of feature nominees for the Directors Guild of America (DGA) Awards spanning two categories is set. Nominated for the DGA honor for Outstanding Directorial Achievement in Theatrical Feature Film for 2024 are: Jacques Audiard for Emilia Pérez, Sean Baker for Anora, Edward Berger for Conclave, Brady Corbet for The Brutalist, and James Mangold for A Complete Unknown.
The DGA also revealed the nominees for the Michael Apted Award for Outstanding Directorial Achievement in First-Time Theatrical Feature Film. The first-time narrative feature directors are: Payal Kapadia for All We Imagine as Light, Megan Park for My Old Ass, RaMell Ross for Nickel Boys, Halfdan Ullman Tondel for Armand, and Sean Wang for Diddy.
“2024 has been a truly extraordinary year for storytelling--and today’s nominees have created audacious and unique films that expand the possibilities of cinematic excellence,” said DGA president Lesli Linka Glatter. “I am thrilled to congratulate all our nominated directors for their brilliant work, which is visionary, inspirational and speaks to the depth of the human experience. To be chosen by one’s peers is the true marker of outstanding directorial achievement and what makes these nominations so very special.”
The winners will be announced at the 77th Annual DGA Awards on Saturday, February 8.
Here’s a fuller rundown of the nominees in both DGA Award categories:
THEATRICAL FEATURE FILM
Outstanding Directorial Achievement in Theatrical Feature Film for 2024 (in alphabetical order):
JACQUES AUDIARD
Emilia Pérez
(Netflix)
SEAN... Read More