By Robert Goldrich
Two guys shopping in a home improvement/hardware store sounds like a pretty mundane slice of life. And indeed the men are behaving as if nothing is out of the ordinary, which makes this spot all the more curious because one of the gents is pregnant.
“So when are you due?” asks the guy of his pot-bellied colleague.
“Two weeks,” he responds in a matter of fact manner.
“You’re in the home stretch,” replies the buddy reassuringly.
“[The baby] just kicked,” says the pregnant chap.
“That’s cool.”
A voiceover observes, “Under water, this is perfectly normal.”
We then cut to undersea footage in which a seahorse appears.
The voiceover continues, “The pregnant male seahorse–one of 14,000 characters in one perfectly weird world.”
An end tag appears, which the voiceover reads, “The National Aquarium in Baltimore. It’s weird down here.”
“Pregnant” is part of five spot campaign directed and exec produced by Matthew Pittroff of Working Stiff Commercial Film Production, Baltimore, for agency gkv, Baltimore.
The gkv team consisted of creative director Jeff Millman, art director Mark Rosica, copywriter Dave Broscious and producer Kelly Gould.
Steve Blair produced for Working Stiff. The DP was Andy Lilien.
Editor was Owen Lang of Working Stiff.
Jon M. Chu Named Recipient of The ACE Golden Eddie Filmmaker of the Year Award
American Cinema Editors (ACE) will honor Jon M. Chu with the ACE Golden Eddie Filmmaker of the Year Award, recognizing an artist who exemplifies distinguished achievement in the art and business of film. ACE will also bestow career achievement honors to film editors Maysie Hoy, ACE and Paul Hirsch, ACE for their outstanding career contributions to film editing. All honors will be presented at the 75th annual ACE Eddie Awards on January 18, 2025 at UCLAโs Royce Hall where winners will also be announced in 13 competitive categories recognizing the best film editing achievements of the year in film and television.
โJon M. Chu is a visionary filmmaker who has captivated audiences worldwide with his dynamic storytelling and innovative visual style,โ stated newly elected ACE president Sabrina Plisco, ACE. โFrom the vibrant energy of In The Heights to the sweeping romance of the groundbreaking Crazy Rich Asians, his films are a testament to the power of cinema to transport, entertain and inspire. The highly anticipated Wicked only adds to his exciting cinematic legacy. Jon embodies the spirit of innovation and passion that ACE champions, and we are thrilled to celebrate him at the ACE Eddie Awards.โ
Chu joins a group of Golden Eddie award recipients including John Waters, Gina Prince-Bythewood, Spike Lee, Quentin Tarantino, Kathleen Kennedy, Christopher Nolan, Lauren Shuler Donner, Guillermo del Toro, Vince Gilligan, J.J. Abrams, Nancy Meyers, Martin Scorsese, Norman Jewison, Robert Zemeckis, George Lucas, and the Sundance Institute.
โOur Career Achievement Award recipients this year are extraordinary,โ Plisco went on to say. โMaysie Hoyโs career exemplifies the dedication, artistry, and collaborative spirit that defines our craft.... Read More