This spot takes us to the backseat of a taxi where we see a procession of passengers in various states of inebriation–to the tune of a hip sounding rendition of “Jingle Bells”. One man is snoozing. Another is falling down over himself, giving a glimpse of his skimpy underwear we’d rather not see. Then we see a guy in the backseat trying to hit on a girl but to no avail. Another man yells angrily to himself. A woman is then seen vomiting into her cupped hands. And finally we see a poor schlep of a gent totally zonked out.
A supered message, however, put this drunken stupidity into sobering perspective, showing that these people aren’t so dumb after all. “The real idiots,” reads the super, “drive themselves home.” This is followed by the MTV “Against Drunk Driving” tag.
Tony Barry of bicoastal/international Hungry Man directed “Idiots” both in its TV spot and viral form for JWT, London. The core agency creative team consisting of Hugh Todd and Adam Scholes, with Katie Keith producing for JWT.
Jacob Madsen produced for Hungry Man. The DP was Magni Agusstson.
Editor was Sam Gunn of The Whitehouse, London.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More