This poignant spot presents a succession of hiding places such as under a bed, perched on a tree, to under the covers with a teddy bear–from the perspective of the child who’s hiding. The action unfolds to the tune of the alphabet song (“A-B-C-D-E-F-G…”).
A super poses the question, “Where would you hide if you were 10 years old?” Subsequent supers tell us whom we’re hiding from–a father who was looking for you, like he looked for you last night, and the night before that. “And what if he was angry?”
Accompanying the latter super is a POV of hiding in a garage. Through a partially opened garage door, we see a man pick up a bicycle and throw it in anger.
The opening question is then repeated, asking us where we would hide if we were 10 years old. At that point, the camera places us inside a cupboard which closes, casting the spot and us in darkness.
Supers then read, “Child abuse. You can ignore it. You can deny it. But you can’t hide from it.”
An end tag reveals the logo of the PSA’s sponsor, the Massachusetts Society for the Prevention of Cruelty to Children (MSPCC), along with its website address (www.mspcc.org).
“Hide” was directed and edited by Joel Walker for Hill Holliday, Boston. Walker is a Hill Holliday staffer who edits out of its in-house post arm Bubble. The job was produced through Boston-based shop Accomplice.
The Hill Holliday core creative team consisted of executive creative director Kevin Moehlenkamp, creative director/art director Doug Gould and creative director/writer Ernie Schenck.
The spot is slated to air in Massachusetts markets later this spring.
DGA Feature Nominees: Audiard, Baker, Berger, Corbet and Mangold
The field of feature nominees for the Directors Guild of America (DGA) Awards spanning two categories is set. Nominated for the DGA honor for Outstanding Directorial Achievement in Theatrical Feature Film for 2024 are: Jacques Audiard for Emilia Pérez, Sean Baker for Anora, Edward Berger for Conclave, Brady Corbet for The Brutalist, and James Mangold for A Complete Unknown.
The DGA also revealed the nominees for the Michael Apted Award for Outstanding Directorial Achievement in First-Time Theatrical Feature Film. The first-time narrative feature directors are: Payal Kapadia for All We Imagine as Light, Megan Park for My Old Ass, RaMell Ross for Nickel Boys, Halfdan Ullman Tondel for Armand, and Sean Wang for Diddy.
“2024 has been a truly extraordinary year for storytelling--and today’s nominees have created audacious and unique films that expand the possibilities of cinematic excellence,” said DGA president Lesli Linka Glatter. “I am thrilled to congratulate all our nominated directors for their brilliant work, which is visionary, inspirational and speaks to the depth of the human experience. To be chosen by one’s peers is the true marker of outstanding directorial achievement and what makes these nominations so very special.”
The winners will be announced at the 77th Annual DGA Awards on Saturday, February 8.
Here’s a fuller rundown of the nominees in both DGA Award categories:
THEATRICAL FEATURE FILM
Outstanding Directorial Achievement in Theatrical Feature Film for 2024 (in alphabetical order):
JACQUES AUDIARD
Emilia Pérez
(Netflix)
SEAN... Read More