This poignant spot presents a succession of hiding places such as under a bed, perched on a tree, to under the covers with a teddy bear–from the perspective of the child who’s hiding. The action unfolds to the tune of the alphabet song (“A-B-C-D-E-F-G…”).
A super poses the question, “Where would you hide if you were 10 years old?” Subsequent supers tell us whom we’re hiding from–a father who was looking for you, like he looked for you last night, and the night before that. “And what if he was angry?”
Accompanying the latter super is a POV of hiding in a garage. Through a partially opened garage door, we see a man pick up a bicycle and throw it in anger.
The opening question is then repeated, asking us where we would hide if we were 10 years old. At that point, the camera places us inside a cupboard which closes, casting the spot and us in darkness.
Supers then read, “Child abuse. You can ignore it. You can deny it. But you can’t hide from it.”
An end tag reveals the logo of the PSA’s sponsor, the Massachusetts Society for the Prevention of Cruelty to Children (MSPCC), along with its website address (www.mspcc.org).
“Hide” was directed and edited by Joel Walker for Hill Holliday, Boston. Walker is a Hill Holliday staffer who edits out of its in-house post arm Bubble. The job was produced through Boston-based shop Accomplice.
The Hill Holliday core creative team consisted of executive creative director Kevin Moehlenkamp, creative director/art director Doug Gould and creative director/writer Ernie Schenck.
The spot is slated to air in Massachusetts markets later this spring.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More