This poignant spot presents a succession of hiding places such as under a bed, perched on a tree, to under the covers with a teddy bear–from the perspective of the child who’s hiding. The action unfolds to the tune of the alphabet song (“A-B-C-D-E-F-G…”).
A super poses the question, “Where would you hide if you were 10 years old?” Subsequent supers tell us whom we’re hiding from–a father who was looking for you, like he looked for you last night, and the night before that. “And what if he was angry?”
Accompanying the latter super is a POV of hiding in a garage. Through a partially opened garage door, we see a man pick up a bicycle and throw it in anger.
The opening question is then repeated, asking us where we would hide if we were 10 years old. At that point, the camera places us inside a cupboard which closes, casting the spot and us in darkness.
Supers then read, “Child abuse. You can ignore it. You can deny it. But you can’t hide from it.”
An end tag reveals the logo of the PSA’s sponsor, the Massachusetts Society for the Prevention of Cruelty to Children (MSPCC), along with its website address (www.mspcc.org).
“Hide” was directed and edited by Joel Walker for Hill Holliday, Boston. Walker is a Hill Holliday staffer who edits out of its in-house post arm Bubble. The job was produced through Boston-based shop Accomplice.
The Hill Holliday core creative team consisted of executive creative director Kevin Moehlenkamp, creative director/art director Doug Gould and creative director/writer Ernie Schenck.
The spot is slated to air in Massachusetts markets later this spring.
Steven Spielberg’s Next Film, Starring Josh O’Connor and Emily Blunt, Set For June 2026
Steven Spielberg is gearing up to direct a new film starring Josh O'Connor and Emily Blunt. The still untitled "event film" is set for a theatrical release on June 12, 2026, Universal Pictures said Tuesday.
Details are scarce about the new project, which will be based on a story by Spielberg. Screenwriter David Koepp, who wrote the scripts for "Jurassic Park" and its sequel, "War of the Worlds" and "Indiana Jones and the Kingdom of the Crystal Skull," is writing the screenplay. Colman Domingo, Colin Firth and Eve Hewson are also set to star.
The summer 2026 season is getting packed with blockbuster projects, including "Avengers: Doomsday" (May 1), "The Mandalorian and Grogu" (May 22), "Toy Story 5" (June 19), "The Odyssey" (July 17) and "Spider-Man 4" (July 24).
Universal had previously slated the next film from Oscar-winning "Everything Everywhere All At Once" filmmakers Daniel Kwan and Daniel Scheinert for June 12, but said a new date will be announced soon for that also untitled film.
The studio also released Spielberg's last film, "The Fabelmans," in 2022. The movie received seven Oscar nominations.
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