A man is standing in public holding a submarine sandwich. But before he can take a bite out of it, an elderly woman enters the frame, grabs the sandwich and lays down in front of him.
She then proceeds to say that the man is hurting her and asks bystanders for help as she proceeds to chomp down on the sub sandwich. The guy figuratively shrinks before our eyes because while the senior citizen’s accusation isn’t true, it appears to be, translating into him having to relinquish the sandwich without a whimper of protest.
A super then appears which reads, “So delicious, they make good people do bad things.”
Next we see the lady proudly holding the sandwich as the Mr. Sub logo appears, along with the supered benefits of eating there–namely five kinds of bread baked daily, 11 toppings and 25 varieties.
“Granny” is one of three spots in the TV campaign, which was directed by the Perlorian Brothers via Soft Citizen, Toronto for agency zig, Toronto. (The Perlorians are repped stateside by Furlined, Santa Monica.)
The zig team included creative director Martin Beauvais, art director Mark Puchala, copywriter Michael Clowater, producer Anna Tricini, team coach Christian Mathieu and team leader Leslie Hunter.
Link York executive produced for Soft Citizen with Tuula Hopp serving as producer. The DP was Tico Poulakakis.
Editor was Chris van Dyke of School Editing, Toronto.
Director Dag Johan Haugerud’s “Dreams (Sex Love)” Wins Top Prize At The Berlin Film Festival
A Norwegian film about love, desire and self-discovery won top honors at the 75th Berlin International Film Festival on Saturday.
A jury headed by American director Todd Haynes awarded the Golden Bear trophy to "Dreams (Sex Love)" by director Dag Johan Haugerud.
Haynes called it a "meditation on love" that "cuts you to the quick with its keen intelligence."
The film focuses on a teenager played by Ella Øverbyer, infatuated with her female French teacher, and the reactions of her mother and grandmother when they discover her private writings. It's the third part of a trilogy Haugerud has completed in the past year. "Sex" premiered at Berlin in 2024, and "Love" was screened at the 2024 Venice Film Festival.
The runner-up Silver Bear prize went to Brazilian director Gabriel Mascaro's dystopian drama "The Blue Trail." Argentine director Ivan Fund's rural saga "The Message" won the third-place Jury Prize.
The best director prize went to Huo Meng for "Living the Land," set in fast-changing 1990s China.
Rose Byrne was named best performer for her role as an overwhelmed mother in the Mary Bronstein-directed "If I Had Legs, I'd Kick You." Andrew Scott won the supporting performer trophy for playing composer Richard Rodgers in Richard Linklater's "Blue Moon."
The climax of the festival known as the Berlinale came on the eve of Germany's parliamentary elections after a campaign dominated by migration and the economy.
The national election is being held seven months early, after Chancellor Olaf Scholz's governing coalition collapsed in a dispute about how to revitalize the country's economy.
Efforts to curb migration have emerged as a central issue in the campaign — along with the question of how to handle the... Read More