A groom brushes past his best man up a staircase to see his bride to be.
The best man warns him that it’s bad luck to see the bride before the wedding.
But the groom insists with a sense of urgency that he needs to see his dearly beloved.
He opens the bedroom door to find her making out with his father.
Embarrassment, shame, feelings of disgrace and betrayal are plainly evident.
A voiceover then chimes in, now with the visual of a delicious submarine sandwich filling the screen, with the observation, “Not everyone likes surprises. So count on Mr. Sub, a Canadian classic for over 40 years.”
Brian Lee Hughes of OPC, Toronto, directed this and the two other spots in the Mr. Sub campaign for Toronto agency Bos.
The Bos ensemble included co-creative director/art director Chad Borlase, co-creative director/writer Gary Watson and producer Liz Hooper.
Tico Poulakakis was the DP. Editor was Brian Well of School Editing, Toronto.
Does “Hundreds of Beavers” Reflect A New Path Forward In Cinema?
Hard as it may be to believe, changing the future of cinema was not on Mike Cheslik's mind when he was making "Hundreds of Beavers." Cheslik was in the Northwoods of Wisconsin with a crew of four, sometimes six, standing in snow and making his friend, Ryland Tews, fall down funny.
"When we were shooting, I kept thinking: It would be so stupid if this got mythologized," says Cheslik.
And yet, "Hundreds of Beavers" has accrued the stuff of, if not quite myth, then certainly lo-fi legend. Cheslik's film, made for just $150,000 and self-distributed in theaters, has managed to gnaw its way into a movie culture largely dominated by big-budget sequels.
"Hundreds of Beavers" is a wordless black-and-white bonanza of slapstick antics about a stranded 19th century applejack salesman (Tews) at war with a bevy of beavers, all of whom are played by actors in mascot costumes.
No one would call "Hundreds of Beavers" expensive looking, but it's far more inventive than much of what Hollywood produces. With some 1,500 effects shots Cheslik slaved over on his home computer, he crafted something like the human version of Donald Duck's snowball fight, and a low-budget heir to the waning tradition of Buster Keaton and "Naked Gun."
At a time when independent filmmaking is more challenged than ever, "Hundreds of Beavers" has, maybe, suggested a new path forward, albeit a particularly beaver-festooned path.
After no major distributor stepped forward, the filmmakers opted to launch the movie themselves, beginning with carnivalesque roadshow screenings. Since opening in January, "Hundreds of Beavers" has played in at least one theater every week of the year, though never more than 33 at once. (Blockbusters typically play in around 4,000 locations.)... Read More