A little girl walks out the front door of her house. She’s wearing a raincoat and sits on the front stoop to put on some rain boots even though it isn’t raining.
She then looks at a puddle just beyond her front porch steps. In the puddle she sees several small forms of marine life, the most prominent being a starfish which she reaches out and touches.
Her attention then turns to another puddle further ahead. She looks into this one and sees a penguin frolicking and swimming about. She then jumps into the puddle with both feet making a big splash.
A super appears which simply reads, “Some experiences follow you home,” followed by the Monterey Bay Aquarium ID, logo and the suggestion that we visit the venue’s “re-imagined Splash Zone.”
Titled “Puddles,” the :30 for the Northern California attraction was directed by Marjolaine Tremblay and Alex Either via elementFX, San Rafael, Calif., for agency BuderEngel, San Francisco. Suzanne Atherly produced for elementFX. Gab Gerrano and Todd Gill were the studios CG artists with Gerrano additionally serving as editor.
The BuderEngel ensemble included creative director Vince Engel, copywriter Nino Dedenroth, art director Ming Yu and director of integrated production Dennis Minor.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More