We open on a man pulling his car into the driveway in front of an ordinary row of apartments: gray, boring, small. He gets out of the vehicle only to realize he’s at the wrong abode.
So he gets back behind the wheel and drives a few seconds down the road to an identical looking dwelling–he is now at home.
A super appears which reads, “Your house doesn’t look like every other house.”
This is followed by a supered alternative: “Architecturally diverse housing,” at which point we see rotating graphics of creatively, interestingly designed homes. The video closes with The Nature City Oregon logo.
“House” is one in a series of clever :30 videos for MoMA and architectural and urban planning firm WORKac out of Wieden+Kennedy, New York. Lena Beug of Moxie Pictures directed the full package of :30s which promotes a theoretical, environmentally friendly housing community in Oregon, and are screening at MoMA’s latest exhibition, Foreclosed: Rehousing the American Dream.
The exhibition is an exploration of new architectural possibilities for American cities and suburbs in the wake of the recent housing crisis. Foreclosed: Rehousing the American Dream premiered at MoMA, New York, last week.
Actor Steve Guttenberg Returns To L.A. Neighborhood Now Charred By Devastating Wildfire
Steve Guttenberg awoke Thursday morning to a grim reality: The treacherous wildfire that tore through the Pacific Palisades had left his once-lush neighborhood charred and unrecognizable.
With homes smoldered, streets emptied and friends scattered by evacuation orders, Guttenberg counted himself among the fortunate. His property was miraculously spared. But the actor-producer still struggled to reconcile his relief with the haunting sight of his ravaged, once lavish community.
"Just this morning, I woke up and I was really conscious of my mental state and my mental health, because the last three days, I've seen so much tragedy," said Guttenberg, pacing through the ruins of his neighborhood. He said his home has electricity but no running water.
Guttenberg thanked God that his block was safe, but he said about 20 homes were burned "pretty bad" in his 80-home community after wind-whipped fires tore across Los Angeles, destroying homes, clogging roadways as tens of thousands fled as the fires burned uncontained Wednesday. He said the fires are the worst he's ever seen in his 66-years.
The wildfires have burned the homes of several celebrities including Billy Crystal, Carey Elwes and Paris Hilton.
Guttenberg said he never expected all of this to happen.
"It's like when someone dies suddenly," he said. "It's like when someone gets hit by a car. You never expect that to happen. That's how shocking it was."
During Guttenberg's stroll, it was an eerie scene with scorched palm trees, homes reduced to ash and rubble, and the daytime skies casted an ominous twilight over the devastation.
"I've seen people scared, people in wheelchairs, mothers and fathers trying to find their kids, people having anxiety and panic... Read More