We hear an argument presumably between a husband and wife escalate into violence but never see the couple or the physical abuse as the camera stays focused primarily on a living room wall.
We don’t see what’s happening because the camera gives us the perspective of being the next door neighbor seated in his or her living room. The sounds of fighting are heard through the wall–shouting, piercing yet muffled words, cries for help, voices getting progressively louder and desperate. A thump or bang is heard, the wall shakes, and then there’s silence.
Indeed, you don’t need to see in order to feel the fear and nightmare that is domestic violence.
A super appears on screen which relates that nearly one in five murders in London is the result of domestic violence. If you suspect domestic violence, this web film urges you to not be passive but rather to take action and call an emergency hotline. A parting super reads, “You make the call. We’ll make it stop,” accompanied by the London Metropolitan Police logo.
Wallpaper was directed by Ben Quinn of The Sweet Shop for AMV BBDO, London. The DP was Daniel Trapp.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More