This 90-second spot opens on a teenager hiding a knife down the back of his jeans before leaving his home with a carefree “see ya later, Mum.” As the boy walks down a stairwell, out into the street we see images of a knife crime’s consequences. The boy passes a distraught, screaming girl in the stairwell and once outside, we see police, helpless doctors, members of the victim’s family, mourners, pallbearers carrying a casket and even prison inmates who look on from a street overpass.
The boy finally looks back to see some of what’s in store if he uses that knife in a crime.
A message appears on screen which reads, “Carry a knife and the consequences will follow.”
The spot is tagged with a website address, DropTheWeapons.org and an ID of the spot’s sponsor, U.K.’s Metropolitan Police whose slogan is “working together for a safer London.”
James Griffiths of Moxie Pictures, London, directed the spot for London agency MCBD. The core agency team consisted of copywriter Nick Bird, art director Lee Smith and producer Hannah Boase.
The DP was Richard Mott. Editor was Art Jones of Speade, London. Post house was The Mill.
Audio engineer/sound designer was Stuart Welch of Wave Recording Studios, London.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More