This spot puts us smack dab in the middle of that awkward date moment when the man is looking for more than a good night kiss as he attempts to invite the woman into the house for a longer evening.
We first focus on a young man who asks his receptive date if she’d like to come in and “feed the goldfish.” She doesn’t know quite how to react.
We then see other males coming up with their own excuses for their dates entering their respective abodes. Rather than “feed the goldfish,” they come up with such lame reasons as “to look at my new gerbil” or “to descale my kettle,” “grout my tiles,” “pet my puppies,” “reboot my hard drive” and “dust my lamps.”
Finally the spot returns to the first guy who asks his date to “come in for a coffee.”
Now that’s an invite she feels comfortable with, and seemingly all the other guys have come up with the same “coffee” line as we see a succession of front doors close behind them, signaling that the couples are continuing their dates inside.
Next comes an atypical product shot, with a couple of mugs and a jar of Mellow Birds instant coffee perched on an end table that’s shaking due to some nearby extracurricular activity.
A voiceover relates, “It’s coffee but not as full on. Mellow Birds. Born to Be Mild.”
This Mellow Birds Coffee spot was directed by Stephen Pearson of Hungry Man, London, for agency Work Club, London.
The Work Club team included copywriters Ben Mooge, Sally Skinner and Lucy-Anne Roynayne, art directors Simon Whybray and Jade Tomlin and producers James Turnham and Karen Slade.
Matt Buels exec produced for Hungry Man with Tim Nunn serving as line producer. The DP was Ed Wilde.
Editor was Alaster Jordan of The Whitehouse, London.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More