This spot puts us smack dab in the middle of that awkward date moment when the man is looking for more than a good night kiss as he attempts to invite the woman into the house for a longer evening.
We first focus on a young man who asks his receptive date if she’d like to come in and “feed the goldfish.” She doesn’t know quite how to react.
We then see other males coming up with their own excuses for their dates entering their respective abodes. Rather than “feed the goldfish,” they come up with such lame reasons as “to look at my new gerbil” or “to descale my kettle,” “grout my tiles,” “pet my puppies,” “reboot my hard drive” and “dust my lamps.”
Finally the spot returns to the first guy who asks his date to “come in for a coffee.”
Now that’s an invite she feels comfortable with, and seemingly all the other guys have come up with the same “coffee” line as we see a succession of front doors close behind them, signaling that the couples are continuing their dates inside.
Next comes an atypical product shot, with a couple of mugs and a jar of Mellow Birds instant coffee perched on an end table that’s shaking due to some nearby extracurricular activity.
A voiceover relates, “It’s coffee but not as full on. Mellow Birds. Born to Be Mild.”
This Mellow Birds Coffee spot was directed by Stephen Pearson of Hungry Man, London, for agency Work Club, London.
The Work Club team included copywriters Ben Mooge, Sally Skinner and Lucy-Anne Roynayne, art directors Simon Whybray and Jade Tomlin and producers James Turnham and Karen Slade.
Matt Buels exec produced for Hungry Man with Tim Nunn serving as line producer. The DP was Ed Wilde.
Editor was Alaster Jordan of The Whitehouse, London.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More