Seated in a McDonald’s restaurant are a balding man in one booth, and a bearded guy and his young son in another. The father congratulates the man at the next table for getting a rare NHL trading card with his meal.
“Rookie card, nice. My son really needs that one for his set.”
With the prized card in hand, the other guy almost apologetically replies, “Really hard to come by. Sorry.”
Let the negotiating begin.
“Trade you for it,” proposes the bearded father.
“What have you got?”
“What do you want”
“What do you have?”
“What do you need?”
The spot cuts away to a shot of the various hockey player cards available via the McDonald’s promotion. We then return to the two “adults” who have completed their horse trading.
The bearded man is now clean shaven, his son and the coveted rookie card united.
The balding man now has a luxuriant head of hair–the other guy’s beard nestled on his dome.
A McDonald’s logo concludes the ad.
“Beard” was directed by Brian Lee Hughes of OPC, Toronto, for agency Cossette, Toronto.
Harland Weisz and Jeff Low exec produced for OPC with Susan Monic serving as producer. The DP was Andre Pienaar.
The Cossette team included creative director Bill Durnan, group creative directors Dave Douglas and Pete Breton, copywriter Sean Atkinson, art director Shawn James and producer Leanne McLellan.
Editor was Jason Stinson of Soda Post, Toronto.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More