There’s no such thing as a barber shop anymore. In this spot we’re in a hair salon. But the request by a customer to his stylist to take it all off hearkens back to the olden days of barber shops.
The stylist is distracted for a moment as he goes to get an electric clipper and confirms to the salon’s receptionist that he can schedule a 4 p.m. appointment. He comes back to a full head of hear seated in the chair before him and proceeds to take out a clump from the top. At this point, the camera reveals that he’s buzzed a woman customer–seated to the right of the male who originally asked to have his mane removed.
This more than awkward moment is broken when the hair stylist offers the understandably distressed woman a scratch-off Maryland Lottery game ticket. She immediately brightens and says thanks to the guy who just ruined her appearance.
An end tag carries the slogan, “A little Scratch-off goes a long way.”
Matthew Pittroff of Workingstiff Commercial Film Production, Baltimore, directed and exec produced “Haircut” for agency Eisner Communications, Baltimore. Marsha Derrickson produced for Workingstiff. The DP was Andy Lilien.
The Eisner creative ensemble consisted of creative director/art director/copywriter Mark Rosica, creative director Craig Strydom, executive producer Donna Schoch-Spana and producers Romona Diaz and Gregg Simonton.
Lawrence Young of bicoastal Cosmo Street edited the spot. Online editor/effects artist was Jay Tilin of Riot New York. Colorist was Fergus McCall of The Mill, New York. Audio post mixer/sound designer was Tom Jucarone of Sound Lounge, New Yo
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More