A sleepy eyed guy trudges over to the refrigerator one morning, opens the door and pulls out a bottle of juice, takes a swig from it and puts it back in the fridge.
When he closes the refrigerator door, it’s revealed that Crunch the mascot–a man in a wolf costume–is standing in the kitchen. Without a moment’s hesitation upon being seen, Crunch activates an ear-piercing airhorn.
The man stands motionless, maintaining a deadpan facial expression despite the absurd sight of Crunch in his home and the airhorn’s equally absurd blaring sound.
Supered over this offbeat scene is the message, “It’s never too early.”
An end tag explains that now’s the time to get early bird season tickets for the 2007-’08 season of the Minnesota Timberwolves to see the best in NBA basketball.
“Airhorn” is one of five spots in a campaign directed by Walter Pitt of Salvation LLC, Minneapolis, for agency Martin Williams, Minneapolis.
Amy Brester produced for Salvation. The DP was Mike Welckle.
The Martin Williams team consisted of chief creative officer Tomo Moudry, creative directors Randy Tatum and Steve Casey, copywriter Chris Gault, art director Craig Ferrence, producer Sean Healey and assistant producer Jennifer Cadwell.
Editor was Todd Johnson of Martin Williams Chop Shop, Minneapolis.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More