This spot shows two guys in total relaxation mode–they are laid back in leather recliners, wearing bathrobes, their hair wrapped in towels, and slices of uncooked bacon covering their eyes. All the while more bacon is sizzling in a frying pan nestled between the two recliners.
“I am so relaxed,” says one of the gents.
“This is aroma therapy,” observes the other.
A voiceover declares, “Life is good in the Republic of Bacon.”
This offbeat spot is part of a campaign introducing Maple Leaf Bacon’s new reclosable packaging as well as a community for bacon lovers at republicofbacon.com. Like any country, the Republic of Bacon has many attractions, including: A casino where you can win bacon for a decade; a Red Light District where you can watch edgier videos; restaurants where you can find select bacon recipes; a PSA section where a Bacon Safety Sergeant provides bacon safety tips and where you can find the national anthem of the Republic of Bacon; and a community that features bacon bloggers from around the net.
The broadcast spots, including “Spa,” were directed by Michael Downing of Suneeva, Toronto, for Toronto agency john st.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More