This spot shows two guys in total relaxation mode–they are laid back in leather recliners, wearing bathrobes, their hair wrapped in towels, and slices of uncooked bacon covering their eyes. All the while more bacon is sizzling in a frying pan nestled between the two recliners.
“I am so relaxed,” says one of the gents.
“This is aroma therapy,” observes the other.
A voiceover declares, “Life is good in the Republic of Bacon.”
This offbeat spot is part of a campaign introducing Maple Leaf Bacon’s new reclosable packaging as well as a community for bacon lovers at republicofbacon.com. Like any country, the Republic of Bacon has many attractions, including: A casino where you can win bacon for a decade; a Red Light District where you can watch edgier videos; restaurants where you can find select bacon recipes; a PSA section where a Bacon Safety Sergeant provides bacon safety tips and where you can find the national anthem of the Republic of Bacon; and a community that features bacon bloggers from around the net.
The broadcast spots, including “Spa,” were directed by Michael Downing of Suneeva, Toronto, for Toronto agency john st.
FCB Stays Atop The One Club’s Year-End Global Creative Rankings
FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.
The annual worldwide benchmark report is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Club’s eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.
“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club. “There are no secret weightings in calculating the rankings, and unlike others, it’s not hidden behind a paywall. As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”
Highlights of the Global Creative Rankings 2024 are below.
Global Agency Rankings
FCB New York
Rethink Toronto
McCann New York
TBWAMedia Arts Lab Los Angeles
Serviceplan Germany Munich
Dentsu Inc. Tokyo
FCB Chicago
Marcel Paris
VML New York
Ogilvy PR New York, Publicis Conseil Paris (tie)
Independent Agency Rankings
Rethink Toronto
Serviceplan Germany Munich
Wieden+Kennedy Portland
Brand-Side Agency... Read More