Noam Murro of Biscuit Filmworks directed this two-minute PSA which opens with what looks like a budding young romance but turns into a tragic illustration of abuse, fear and pain as the woman initially being wooed is instead forced into slavery, As we see this human trafficking victim’s nightmare unfold, it’s interrupted by the message that President Abraham Lincoln ended slavery.
We then see a Lincoln-like character approach the woman, symbolizing a challenge to viewers to declare “I’m With Lincoln,” a campaign to combat this tragic ongoing present-day form of slavery.
Creative came out of San Francisco agency barrettSF for client Made In a Free World, a non-profit organization founded by Justin Dillon who co-produced the piece.
“One of the main reasons we started barrettSF was to work with people like Justin Dillon, and with organizations like Made in a Free World. This was a dream project from the beginning. We just hope it makes a difference.” said Jamie Barrett, founder of barrettSF and creative director/copywriter on the job.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More