Shot home video style, this cinema spot to be shown in Albuquerque movie theaters shows a teenager laughing as he approaches a buddy who’s passed out on the couch from consuming too much alcohol.
The first teenager then proceeds to start shaving the unconscious lad’s head, sheering his hair off.
A series of supered messages reads: “You Drink To Lose Control/The Problem Is/You Give It To Someone Else.”
An end tag carries the Mothers Against Drunk Driving (MADD) logo.
“Shaved” is one of two spots in the cinema campaign; the other shows a teenage girl passed out as a teen boy takes advantage, unfastening the top button of her shirt. Another lad eggs him on to do a second button, after which the same supered message appears.
Created by Esparza Advertising, Albuquerque, the campaign for MADD’s New Mexico chapter takes a detour from the norm which has been to preach to teens on the dangers of drinking. However, teens don’t care all that much about danger. Danger is actually part of the reason they drink in the first place. Instead, Esparza opted to show how drinking affects something teens desperately care about–control.
Felix Thompson of Buffalo Picture House, New York, directed both PSAs.
A “Wicked” Welcome From The National Board of Review
Days after "Wicked" went home from the Golden Globes with a single award for box office achievement, the National Board of Review Awards held space for the smash hit musical, celebrating its cast and director in the New York group's annual gala Tuesday. The untelevised but starry NBR Awards were a chance for many of the nominees who didn't win Sunday to trot out their would-be acceptance speeches, including Daniel Craig and Nicole Kidman. Accepting the award for best actress for her performance in the erotic thriller "Babygirl," Kidman celebrated by chugging a glass of milk, a nod to some of the film's kinky sex games. After finishing, Kidman triumphantly announced "Good girl!" and left the stage. It also was an opportunity for some jabs at the Globes. "Isn't this room just a little bit classier than the Beverly Hilton?" quipped presenter Christine Baranski, looking around the elegant marble-columned midtown venue, Cipriani's. Others were less impressed by the old-school New York vibe. "The bathroom attendant, that shouldn't exist anymore," Kieran Culkin said during a typically free-form acceptance speech for best supporting actor for his role in "A Real Pain." The night belonged to Jon M. Chu's "Wicked." The musical was the board's pick for best film, best director for Chu and a special award for the creative collaboration of Cynthia Erivo and Ariana Grande. The two, in back-and-forth remarks, continued their mutual praise of each other. "Also you're welcome," added Grande. "I truly think you would have murdered anyone else." "Probably true," responded Erivo. Chu, who was introduced by Lin-Manuel Miranda, used the moment to reflect on his yearslong journey with "Wicked," which will be followed by an already-shot part two due out this... Read More