Shot home video style, this cinema spot to be shown in Albuquerque movie theaters shows a teenager laughing as he approaches a buddy who’s passed out on the couch from consuming too much alcohol.
The first teenager then proceeds to start shaving the unconscious lad’s head, sheering his hair off.
A series of supered messages reads: “You Drink To Lose Control/The Problem Is/You Give It To Someone Else.”
An end tag carries the Mothers Against Drunk Driving (MADD) logo.
“Shaved” is one of two spots in the cinema campaign; the other shows a teenage girl passed out as a teen boy takes advantage, unfastening the top button of her shirt. Another lad eggs him on to do a second button, after which the same supered message appears.
Created by Esparza Advertising, Albuquerque, the campaign for MADD’s New Mexico chapter takes a detour from the norm which has been to preach to teens on the dangers of drinking. However, teens don’t care all that much about danger. Danger is actually part of the reason they drink in the first place. Instead, Esparza opted to show how drinking affects something teens desperately care about–control.
Felix Thompson of Buffalo Picture House, New York, directed both PSAs.
Stage and Film Actor Tony Roberts Dies At 85
Tony Roberts, a versatile, Tony Award-nominated theater performer at home in both plays and musicals and who appeared in several Woody Allen movies — often as Allen's best friend — has died. He was 85.
Roberts' death was announced to The New York Times by his daughter, Nicole Burley.
Roberts had a genial stage personality perfect for musical comedy and he originated roles in such diverse Broadway musicals as "How Now, Dow Jones" (1967); "Sugar" (1972), an adaptation of the movie "Some Like It Hot," and "Victor/Victoria" (1995), in which he co-starred with Julie Andrews when she returned to Broadway in the stage version of her popular film. He also was in the campy, roller-disco "Xanadu" in 2007 and "The Royal Family" in 2009.
"I've never been particularly lucky at card games. I've never hit a jackpot. But I have been extremely lucky in life," he write in his memoir, "Do You Know Me?" "Unlike many of my pals, who didn't know what they wanted to become when they grew up, I knew I wanted to be an actor before I got to high school."
Roberts also appeared on Broadway in the 1966 Woody Allen comedy "Don't Drink the Water," repeating his role in the film version, and in Allen's "Play It Again, Sam" (1969), for which he also made the movie.
Other Allen films in which Roberts appeared were "Annie Hall" (1977), "Stardust Memories" (1980), "A Midsummer Night's Sex Comedy" (1982), "Hannah and Her Sisters" (1986) and "Radio Days" (1987).
"Roberts' confident onscreen presence — not to mention his tall frame, broad shoulders and brown curly mane — was the perfect foil for Allen's various neurotic characters, making them more funny and enjoyable to watch," The Jewish Daily Forward wrote in 2016.
In Eric Lax's book "Woody... Read More