This spot introduces us to a bare-bones TV talk show, Stayin’ On The Road, which features guests who promote idiotic ways by which to get away with driving while drunk.
In this installment of the series, Lenny shares his foolproof method for driving a car while intoxicated: “Turning is the problem. So don’t turn…Keep going straight.”
When the interviewer asks if this advice would differ if driving on a winding road, Lenny responds, “No, straight.”
Lenny offers the same reply for when driving towards a “Do Not Enter” sign.
A super appears which reads, “There are a lot of idiots out there. Help us keep them off the road.”
A “Call 911” message appears in the end tag, accompanied by the Mothers Against Drunk Driving (MADD) logo.
“Lenny” is one of four spots in a MADD Canada campaign directed by Adam Massey of Holiday Films, Toronto, for TBWA Toronto. The campaign centers on the talk show and its guest “experts” who tell us how they beat the system and get away with impaired driving.
The TBWA Toronto team included executive creative director Anthony Wolch, creative director/writer James Ansley, art director Denise Cole and producer Nadya MacNeil.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More