The aim of this campaign is to create a personality for the L’Oréal Men Expert brand that engages with men online and encourages them to reconsider the importance of male grooming. The “Expert” is an expert at being a man, dispensing his advice on man skills to anyone who posts a question to him.
In this online installment, the Expert educates us on the perfect app. He pulls out his iPhone and then calls up an app–which turns the device into an electric razor. He proceeds to give himself a close shave. Next his iPhone dispenses a soothing aftershave lotion which he rubs liberally on his face. And next, the app is a hair dryer for that perfectly coiffed look. A parting app also tidies him up underneath his bathrobe.
Russell Bates directed the campaign via Crossroads Films UK for agency VCCP, London.
“Wicked,” “Dune: Part Two,” “Emilia Pérez” Among Feature Film Winners At MPSE Golden Reel Awards
Wicked, Dune: Part Two, Emilia Pérez, Saturday Night and The Wild Robot were among that feature category winners at the 72nd Annual Motion Picture Sound Editors (MPSE) Golden Reel Awards held Sunday (2/23) at the Wilshire Ebel Theatre in Los Angeles. The Golden Reel Awards honor outstanding achievement in sound editing, sound design, music editing and foley artistry in film, television and gaming.
Television winners included Shōgun, Ripley, The Penguin and Only Murders in the Building.
Two honorary awards were also presented: Kevin Costner received the Filmmaker Award and supervising sound editor Greg Hedgepath, MPSE received the Career Achievement Award. Patton Oswalt served as the evening’s emcee, marking the third time he’s hosted the Golden Reel Awards. MPSE president David Barber presided over the festivities as the sound community came together to celebrate their own. The MPSE invited firefighters to attend the gala as special guests with the audience honoring them for their heroic efforts during the recent L.A. wildfires.
Here’s a category-by-category rundown of the Golden Reel Award winners.
WINNERS FOR THE 72ND ANNUAL MPSE GOLDEN REEL AWARDS
Outstanding Achievement in Sound Editing – Broadcast Animation
Secret Level: “Warhammer 40,000: They Shall Know No Fear”
Amazon Prime
Supervising Sound Editors
Brad North MPSE
Matt Yocum MPSE
Sound Designers
Joseph Fraioli
Nolan McNaughton MPSE
Ryan Sullivan
Sound Effects Editors
Chris Battaglia MPSE
Harry Cohen MPSE
Foley Editors
Matt Manselle
Matt Telsey
Foley Artist
Brian... Read More