A young man moves about suspiciously in a mall department store, appearing to be sizing up a wristwatch on display. A vigilant security guard waits and watches our prospective shoplifter. Suddenly the young man takes off with the security guard in hot pursuit.
The chase goes on throughout the store, with the supposed culprit knocking down a couple of store mannequins, forming an obstacle course to slow down the guard. Finally the man eludes the guard by dashing into an elevator with the doors closing behind him.
But the guard is undeterred. He races up a flight of stairs and tackles the young man as he exits the elevator.
“Took you long enough,” says the guy to the guard. The two then agree to do it all over again “same time, tomorrow.”
A voiceover relates, “There’s nothing like a little healthy competition. Challenge someone to live well.”
The PSA is sponsored by LiveWell Colorado, an organization looking to encourage people to eat healthy and get exercise.
“Mall Chase” is one of two spots in a package directed by Steve Burrows of Oil Factory, Los Angeles, for Sukle Advertising & Design, Denver.
The Sukle team includes art director Andy Dutlinger, writer Zac Spector and producer Michon Schmidt.
Billy Poveda exec produced for Oil Factory with Jay Wakefield serving as head of production, Colin Moran as production supervisor and Sean Hobbs as line producer. The DP was Tom Marvel.
Editor was Jeremiah Shuff of Lightborne, Cincinnati.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More