We open on a busy city street where our focus becomes a homeless panhandler, one many of us walk by without giving a second thought–or for that matter even a first thought.
Indeed pedestrians ignore him. But soon other passersby seem to be paying attention, appearing to be giving him spare change. The camera reveals, though, that they are not handing him coins but rather placing labels on him. One reads, “Junkie.” Another, “Bum.” “Loser.” At the spot’s conclusion, he is covered with labels.
The end tag reads, “Stop Labeling People. Just Feed Them.” Then we are provided with a website address, labelsareforjars.org.
Labels Are For Jars is a Boston-based not-for-profit organization which helps bring attention to the stigma of homelessness and what people can do to help out those less fortunate. The non-profit raises money to operate the Cor Unum Meal Center in Lawrence, Mass., one of the poorest cities in the U.S.
Sammy Albis of Magnet Filmworks directed “Guy.” A counterpart spot with a homeless woman was directed by Magnet’s Carlos Gutierrez. The campaign was conceived by creative director Brian Hayes of Arnold Worldwide.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More