We open on a busy city street where our focus becomes a homeless panhandler, one many of us walk by without giving a second thought–or for that matter even a first thought.
Indeed pedestrians ignore him. But soon other passersby seem to be paying attention, appearing to be giving him spare change. The camera reveals, though, that they are not handing him coins but rather placing labels on him. One reads, “Junkie.” Another, “Bum.” “Loser.” At the spot’s conclusion, he is covered with labels.
The end tag reads, “Stop Labeling People. Just Feed Them.” Then we are provided with a website address, labelsareforjars.org.
Labels Are For Jars is a Boston-based not-for-profit organization which helps bring attention to the stigma of homelessness and what people can do to help out those less fortunate. The non-profit raises money to operate the Cor Unum Meal Center in Lawrence, Mass., one of the poorest cities in the U.S.
Sammy Albis of Magnet Filmworks directed “Guy.” A counterpart spot with a homeless woman was directed by Magnet’s Carlos Gutierrez. The campaign was conceived by creative director Brian Hayes of Arnold Worldwide.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More