Chris Wilcha of Park Pictures directed this tale of actress Kristin Bauer van Straten (from HBO’s True Blood) and her dog, Asher, who was an animal shelter rescue pet. She notes that there is a misconception that “a rescue is going to be damaged in some way.”
She then introduces us to her pooch who was a stray running around the streets of L.A., underweight and malnourished. The dog has been her pet, friend and wonderful companion now for five years and counting. He makes an eloquent case for people to adopt or foster a shelter pet. This PSA drives traffic to NKLA.org.
Creative came from TBWAChiatDay, Los Angeles, for it client Best Friends Animal Society and its No-Kill Los Angeles (NKLA) initiative which aspires to turn Los Angeles into the largest no-kill city in the nation, ending the killing of healthy and treatable dogs and cats in Los Angeles shelters by the year 2017.
The plan is simply to provide spay/neuter services where it is needed most so fewer animals go into shelters, and increase adoptions so more animals come out of the shelters and go into new homes. Led by Best Friends, NKLA is a coalition of more than 50 animal welfare organizations, city shelters and passionate individuals.
In 2012, the coalition’s first year of existence, L.A. shelter deaths decreased 12 months in a row, culminating in 4,200 fewer animals killed compared to the previous year. Also in 2012, the NKLA Coalition facilitated 23,421 adoptions and 4,458 spay/neuter surgeries were performed.
Still, last year, more than 13,000 animals were killed in L.A. city shelters. Each one an individual. Each one a loving pet. That number should be zero. And it can be. There is a solution, but only if the people who care work together.
FCB Stays Atop The One Club’s Year-End Global Creative Rankings
FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.
The annual worldwide benchmark report is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Club’s eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.
“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club. “There are no secret weightings in calculating the rankings, and unlike others, it’s not hidden behind a paywall. As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”
Highlights of the Global Creative Rankings 2024 are below.
Global Agency Rankings
FCB New York
Rethink Toronto
McCann New York
TBWAMedia Arts Lab Los Angeles
Serviceplan Germany Munich
Dentsu Inc. Tokyo
FCB Chicago
Marcel Paris
VML New York
Ogilvy PR New York, Publicis Conseil Paris (tie)
Independent Agency Rankings
Rethink Toronto
Serviceplan Germany Munich
Wieden+Kennedy Portland
Brand-Side Agency... Read More