A platter filled with an appetizing rice dish is placed on a table next to salt and pepper shakers that are shaped like people.
The salt shaker looks at the food placed before him and then glances over at the container from which it came–a package of Knorr Sidekicks. On the package appears the healthy notice that Knorr’s side dishes now contain 25 percent less sodium than before.
The salt shaker is clearly dismayed by this news as he leaves the table, and walks out the front door into a rainstorm.
The shaker walks across a bridge, onto city streets as a pair of human feet passes by, and even finds itself standing beneath a drainage pipe from which water pours. The shaker seems oblivious to the fact that he’s getting soaked. But he’s all too aware of what’s going on as he peers into a home’s window in which a family is enjoying a reduced sodium Sidekicks dish.
Upset over the sight, he bends over, causing water (instead of salt) to pour out from his two eyes which are shaker holes.
A voiceover relates that Knorr Sidekicks contain a fourth less sodium while conceding that, “Not everyone is happy about it.”
David Hicks of Sons and Daughters, Toronto, directed “Salty” for DDB Canada, Toronto, with visual effects from AXYZ, Toronto.
The DDB creative ensemble included creative director Andrew Simon, art director Paul Wallace, copywriter David Ross and producer Andrew Schulze.
Dan Ford exec produced for Sons and Daughters, with Rob Allan serving as line producer. The DP was Adam Marsden.
The AXYZ team included exec producer Wendy Linton, producer Irene Payne, lead animator/shading/lighting Dennis Turner, shading/lighting artist Mario Marengo, tracking/shading/lighting artist Jerry Corda-Stanley, and Inferno artists Andres Kirejew and Terry Power.
The action unfolds to Michael Bolton’s tune “How Am I Supposed To Live Without You?”
Editor was Brian Williams of Panic and Bob, Toronto.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More