Two business men leave an office building after a successful presentation. One congratulates the other for his total “dunk slam.”
“What?” responds the colleague.
“The presentation–you totally dunk slammed it. I set you up and you scored the shot,” he says, waving his arms like he’s swinging a baseball bat.
The other guy is a bit perplexed at the guy’s obvious lack of basic sports knowledge. Nonetheless he understands the spirit of the congrats and raises his hand high above his head for a shared high-five.
However, the sports ignoramus doesn’t understand the raised hand, reacting by extending his hand to his colleague to shake it at an awkward angle.
A supered message appears reading, “Sports Skills Are Life Skills.”
This is followed by a super that asks us to help make sure that no youngster goes without sports skills.
The spot is tagged with the website address kidsport.ca.
“Dunk Slam” is part of the first campaign for KidSport B.C., a community-based sports funding program that provides grants for children to participate in a sport.
“Many of us grew up playing sports. Whether we were involved recreationally or competitively, it was part of our childhood. The challenging and rewarding experiences we had through our participation were formative in developing who we are today,” said Bart Given, director, KidSport Marketing & Communications. “Sadly, not all children have these same experiences–not because they don’t want to, but rather because they don’t have the financial means to take part. We believe there should be no financial barriers preventing children from fully experiencing the benefits of sport.”
The campaign includes three TV PSAs and eight radio spots out of DDB Canada, Vancouver.
The TV work was directed by Adam Goldstein via Industry Films, Toronto. (Goldstein is handled in the U.S. by Santa Monica-based harvest.)
The DDB team included creative directors Cosmo Campbell and Dean Lee, copywriter Neil Shapiro, art director Chris Moore and producer Sue Bell.
The DP was John Houtman.
Editor was Daniel Pruger of JMB Post, Vancouver.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More