Two business men leave an office building after a successful presentation. One congratulates the other for his total “dunk slam.”
“What?” responds the colleague.
“The presentation–you totally dunk slammed it. I set you up and you scored the shot,” he says, waving his arms like he’s swinging a baseball bat.
The other guy is a bit perplexed at the guy’s obvious lack of basic sports knowledge. Nonetheless he understands the spirit of the congrats and raises his hand high above his head for a shared high-five.
However, the sports ignoramus doesn’t understand the raised hand, reacting by extending his hand to his colleague to shake it at an awkward angle.
A supered message appears reading, “Sports Skills Are Life Skills.”
This is followed by a super that asks us to help make sure that no youngster goes without sports skills.
The spot is tagged with the website address kidsport.ca.
“Dunk Slam” is part of the first campaign for KidSport B.C., a community-based sports funding program that provides grants for children to participate in a sport.
“Many of us grew up playing sports. Whether we were involved recreationally or competitively, it was part of our childhood. The challenging and rewarding experiences we had through our participation were formative in developing who we are today,” said Bart Given, director, KidSport Marketing & Communications. “Sadly, not all children have these same experiences–not because they don’t want to, but rather because they don’t have the financial means to take part. We believe there should be no financial barriers preventing children from fully experiencing the benefits of sport.”
The campaign includes three TV PSAs and eight radio spots out of DDB Canada, Vancouver.
The TV work was directed by Adam Goldstein via Industry Films, Toronto. (Goldstein is handled in the U.S. by Santa Monica-based harvest.)
The DDB team included creative directors Cosmo Campbell and Dean Lee, copywriter Neil Shapiro, art director Chris Moore and producer Sue Bell.
The DP was John Houtman.
Editor was Daniel Pruger of JMB Post, Vancouver.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More