While the latest Friday the 13th movie sequel tops the box office in the U.S. during its debut week, a takeoff spot reminiscent of the film’s stalker is generating a buzz in Canada as it drives traffic to the website peerintoasoul.ca.
We open on some lovely young women in an isolated cabin at night, the front door wide open as is often the case in chainsaw massacre type films with victims seemingly oblivious to the obvious. Sure enough a menacing stalker character approaches the cabin wearing a plastic form fitting mask.
The girls go about their business as the man draws nearer.
When we next see the girls, they are laying motionless in the cabin the following morning. At first, we assume they’re dead or at least severely injured. But it turns out they’re just asleep as we see them awaken.
Now in the early morning light, we find the stalker is still outside the cabin, staring at a Kia Soul SUV, the sight of which has captivated him since nightfall.
A super then suggests we log onto peerintoasoul.ca.
This is one of three spots in a Kia Canada campaign directed by Mark Gilbert of Untitled Films, Toronto, for Publicis, Toronto.
The Publicis ensemble included exec creative director Duncan Bruce, creative director/writer Pat Pirisi, associate creative director/art director Gary Holme and producer Dale Harrison.
Peter Davis exec produced for Untitled with Sean Cooley serving as line producer. DP was Robert Yeoman.
Editor was Mick Griffin of Rooster Post Production, Toronto.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More